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The U.S. advertising marketplace contracted 12.7% in July versus the same month a year ago, marking its first double-digit rate of decline since July 2020, according to a MediaPost analysis of data from Standard Media Index’s U.S. Ad Market Tracker. […]

Despite economic headwinds, do not stop marketing during a recession, advises Fulya Uygun. The Bowery Boost co-founder and CEO offers several steps brands can take to ensure their long-term success when times are tough. […]  

Podcast listeners are likely to buy the products advertised in an audio program, according to a new study by NCSolutions (NCS). Of listeners polled, 42% have purchased a product featured in the podcast. And among the group identified as power […]

Pfizer’s experimental oral drug to treat Covid-19 at the first sign of illness could be available by the end of the year, CEO Albert Bourla told CNBC on Tuesday. The drug is part of a class of medicines called protease […]

Maryland lawmakers on Friday voted to override Governor Larry Hogan’s veto of a new tax on digital ad sales. The first-of-a-kind law (HB 732), which was passed last year but quickly vetoed by Hogan, imposes taxes on companies that have […]

A dozen states are reporting drops of 25% or more in new covid-19 cases and more than 1,200 counties have seen the same, federal data released Wednesday shows. Experts say the plunge may relate to growing fear of the virus […]

Apple Inc. Chief Executive Officer Tim Cook lambasted tech giants for “data exploitation” and called for reform around the practices of selling user data to target ads. The iPhone maker is rolling out new privacy features that restrict how mobile […]

IAB Tech Lab has released the Podcast Measurement Technical Guidelines 2.1 for public comment for a 30-day period which begins today and lasts until December 31, 2020. Podcast Measurement Technical Guidelines are standard metrics for both podcast content and podcast […]

Secretary of Health and Human Services Alex Azar predicted Tuesday that there would be enough Covid-19 vaccine for general public vaccination campaigns by spring 2021. In an appearance on the TODAY show, Azar outlined what he said would be the […]

(Reuters) – The number of new cases of the novel coronavirus reported in the United States fell 15% last week from the previous seven days, and deaths fell for a fourth week in a row, according to a Reuters analysis. […]

Aforthcoming study from genetic testing giant 23andMe shows that a person’s genetic code could be connected to how likely they are to catch Covid-19 — and how severely they could experience the disease if they catch it. It’s an important […]

The White House is moving forward with a plan to dramatically slash drug costs after talks broke down with the pharmaceutical industry’s major lobby. President Donald Trump tweeted Sunday that he signed a new executive order for a “most favored […]

Ad tech company GumGum sought to answer a question about as old as digital advertising itself: Is behavioral targeting more efficient than contextual targeting? […] https://adage.com/article/digital/study-suggests-contextual-ads-are-more-cost-efficient-behavioral-advertising/2278266

Aimmune Therapeutics, maker of a peanut allergy treatment, said Monday that it will be acquired by the food conglomerate Nestle, which is seeking to expand its health sciences unit. […] https://www.statnews.com/2020/02/03/new-peanut-allergy-treatment-palforzia-commercial-success-not-assured/

The Advisory Committee on Immunization Practices (ACIP) updated its seasonal flu vaccine guidance for the 2020-2021 influenza season. With flu season approaching, pharmacies are gearing up for a busy season as the coronavirus disease 2019 (COVID-19) continues to circulate. Prevention […]

The number of new cases of the novel coronavirus reported in the United States fell 17% last week, the fifth straight week of declines, according to a Reuters tally of state and county reports. […] https://www.reuters.com/article/us-health-coronavirus-usa-trends/new-u-s-covid-19-cases-drop-for-fifth-week-in-a-row-deaths-decline-idUSKBN25K28Y

Researchers in South Korea found that roughly 30 percent of those infected never develop symptoms yet probably spread the virus. https://www.nytimes.com/2020/08/06/health/coronavirus-asymptomatic-transmission.html

Kantar recently introduced Project Moonshot to measure the effectiveness of advertising in the absence of cookies. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies such as Google, Pandora and in-game ad platform Anzu. […]

Most transmission of the coronavirus is coming from people who are asymptomatic and never develop any signs of the virus, a top official from the Department of Health and Human Services said Friday. “Just feeling like you want to go get […]

Effective June 1, 2020, WTG has been named the new advertising representative for the American Association of Critical-Care Nurses (AACN), the largest specialty nursing organization in the world. The agreement includes representation for all of AACN’s print and digital media, […]