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The latest happenings at WTG and what we are up to. Selected articles from our bi-monthly newsletter, announcements and press releases.

Repost: Podcast Advertising Drives Sales

Podcast listeners are likely to buy the products advertised in an audio program, according to a new study by NCSolutions (NCS). Of listeners polled, 42% have purchased a product featured in the podcast. And among the group identified as power […]

Repost: ACIP Updates Flu Vaccine Recommendations for 2020-2021 Season

The Advisory Committee on Immunization Practices (ACIP) updated its seasonal flu vaccine guidance for the 2020-2021 influenza season. With flu season approaching, pharmacies are gearing up for a busy season as the coronavirus disease 2019 (COVID-19) continues to circulate. Prevention […]

Repost: New U.S. COVID-19 cases drop for fifth week in a row, deaths decline

The number of new cases of the novel coronavirus reported in the United States fell 17% last week, the fifth straight week of declines, according to a Reuters tally of state and county reports. […]

Repost: How Kantar’s Media Measurement Supports A Cookieless Ad World

Kantar recently introduced Project Moonshot to measure the effectiveness of advertising in the absence of cookies. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies such as Google, Pandora and in-game ad platform Anzu. […]

Walchli Tauber Group Named AACN’s Advertising Representative

Effective June 1, 2020, WTG has been named the new advertising representative for the American Association of Critical-Care Nurses (AACN), the largest specialty nursing organization in the world. The agreement includes representation for all of AACN’s print and digital media, […]

Repost: Global advertising faces double-digit decline this year

The global advertising industry is expected to decline nearly 12% this year as the coronavirus pandemic batters businesses around the world, a report on the sector said on Monday. The advertising market, which typically tracks the broader health of economies, […]

Repost: Blood type, genes tied to risk of severe COVID-19

A person’s blood type and other genetic factors may be linked with severity of coronavirus infection, according to European researchers looking for further clues about why COVID-19 hits some so much harder than others. The findings, published in The New […]