Ad tech company GumGum sought to answer a question about as old as digital advertising itself: Is behavioral targeting more efficient than contextual targeting? […]
https://adage.com/article/digital/study-suggests-contextual-ads-are-more-cost-efficient-behavioral-advertising/2278266
Repost: Study suggests contextual ads are more cost-efficient than behavioral advertising
Repost: Study suggests contextual ads are more cost-efficient than behavioral advertising
September 10, 2020