Today’s column is written by Randall Rothenberg, CEO at the Interactive Advertising Bureau (IAB).
Last week Google sent shock waves across the industry when it announced it would phase out third-party cookies for Google Chrome over the next two years.
But from my vantage point, why so shocked? […]
https://www.adexchanger.com/data-driven-thinking/randall-rothenberg-the-cookies-death-heralds-the-birth-of-a-better-future-for-the-web/