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Repost: Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web

January 31, 2020 by Stephen Tauber

Today’s column is written by Randall Rothenberg, CEO at the Interactive Advertising Bureau (IAB).

Last week Google sent shock waves across the industry when it announced it would phase out third-party cookies for Google Chrome over the next two years.

But from my vantage point, why so shocked? […]