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Repost: Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

January 30, 2020 by Stephen Tauber

After Google announced this month it will phase out the use of third-party cookies in Chrome, many focused first on the impact this would have on ad targeting. But the third-party cookie has long been a workhorse in digital media, used for a host of ho-hum yet critical functions, including user profiling and audience analytics. […]