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STAFF
Advertising Representative:
The Walchli Tauber Group, Inc.
2225 Old
Emmorton Road, Suite 201, Bel Air, MD 21015
Phone: 443-512-8899
Fax: 443-512-8909
Gary Walchli - Ext. 102
Steve Tauber Ext. 103
Ad Production:
David Bubbins - Ext. 115
Publisher
The American College of Allergy, Asthma &
Immunology
85 W. Algonquin Road, Suite 550
Arlington Heights, IL
60005
Telephone: (847) 427-1200
RATES
(Product
ad rates only; click here for classified display rates)
|
Earned Black & White
Rates |
|
|
1x |
6x |
12x |
24x |
36x |
48x |
60x |
72x |
84x |
96x |
108x |
|
Full Page |
$1,690 |
$1,655 |
$1,615 |
$1,570 |
$1,540 |
$1,500 |
$1,475 |
$1,400 |
$1,370 |
$1,350 |
$1,340 |
|
1/2 Page |
$1,160 |
$1,145 |
$1,120 |
$1,075 |
$1,055 |
$1,040 |
$1,025 |
$965 |
$940 |
$925 |
$910 |
|
1/4 Page |
$800 |
$795 |
$775 |
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COLOR
In addition to earned black-and-white
rates.
| Standard |
$790 |
| Matched |
$820 |
| 3/4-Color |
$1,785 |
Bleed: No charge
Effective Date &
Discounts
Calendar Year January-December 2009
Effective Rate Date:
January 2009
Agency Commissions:
15% of gross to recognized agencies. Color charges and position charges are
commissionable. Insert charges are also commissionable (excluding back-up
charges). All extra charges are non-commissionable.
Special
Positions
Non-cancelable. Add to
earned black-and-white rate (color additional).
|
Covers |
|
2nd Cover |
25% |
|
3rd Cover |
25% |
|
4th Cover |
50% |
|
Other
Positions |
|
Page Facing 2nd Cover |
25% |
|
Page Facing "Review Article" |
25% |
|
Page Facing Contents |
25% |
|
Page Facing First Article |
25% |
Journal Mark® and Belly
Bands
Rates upon request.
INSERT
INFORMATION
Rates and
Requirements
2-Page Insert: 2 times earned B/W page rate.
4-Page
Insert: 4 times earned B/W page rate.
8-Page Insert: 8 times
earned B/W page rate.
Back up Rates Per Page: One-half earned B/W page
rate
Larger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon
request.
Business Reply Cards: Earned black-and-white page rate. (A
business reply card will be accepted when run in conjunction with an
advertisement of at least one (1) page. Please check for minimum and maximum
sizes, paper stock, and binding
requirements.)
Sizes and
Specifications
Sizes:
2-Page insert - 8 3/8" x 11 1/8"
4-Page insert - Folded: 8 3/8" x
11 1/8"
Trimming: 3/16" off top, 1/8" bottom, gutter and outside edge;
margin for live matter 5/8" inside all edges of untrimmed
insert
Stock: 70lb. maximum
Quantity: 6,000
Copy Clearance: All inserts are
subject to approval by the Editor. Copy should be supplied to The Walchli
Tauber Group prior to printing inserts. Allow three weeks for
approval.
Shipping: Advertising contracts,
insertion orders and all materials pertinent to Annals of Allergy, Asthma
& Immunology:
Annals of Allergy, Asthma &
Immunology (month)
The Walchli Tauber Group, Inc.
2225
Old Emmorton Road, Suite 201
Bel Air, MD 21015
Ship Inserts To:
Annals of Allergy, Asthma &
Immunology
(Issue Date, Month & Quantity)
Cadmus Communications
Publisher Service Group
Attn: R. Todd Crew
2901 Byrdhill Road
Richmond, VA 23228
ISSUANCE AND CLOSING
Frequency: Monthly
Mailing Date and Class: Periodical postage; in
wrappers
Closing Dates:
|
Issue Date |
Space
Reservation |
Material Due |
Inserts Due |
|
January |
12/1 |
12/8 |
12/28 |
|
February |
1/1 |
1/8 |
1/28 |
|
March |
2/1 |
2/8 |
2/28 |
|
April |
3/1 |
3/8 |
3/28 |
|
May |
4/1 |
4/8 |
4/28 |
|
June |
5/1 |
5/8 |
5/28 |
|
July |
6/1 |
6/8 |
6/28 |
|
August |
7/1 |
7/8 |
7/28 |
|
September |
8/1 |
8/8 |
8/28 |
|
October |
9/1 |
9/8 |
9/28 |
|
November |
10/1 |
10/8 |
10/28 |
|
December |
11/1 |
11/8 |
11/28 |
MECHANICAL REQUIREMENTS
|
Ad Sizes
(width x depth)
|
|
Ad Sizes |
Bleed Sizes |
|
|
Width |
Height |
Width |
Height |
|
Full Page |
7" |
10" |
8 3/8" |
11 1/8" |
|
1/2 Page (Horizontal) |
7" |
5" |
8 3/8" |
5 1/2" |
|
1/2 Page (Vertical) |
3 1/2" |
10" |
4 3/4" |
11 1/8" |
|
1/4 Page |
3 1/2" |
5" |
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|
| Final Trim Size: 8 1/8" x 10
7/8" |
Paper Stock:
Inside Pages: 60lb
offset
Covers: 90 lb. offset, coated two sides
4-Color
Process: 60 lb. offset
Type of Binding:
Perfect
Half-Tone Screen Requirements:
Covers, inside, 4-color process: 133 line screen, maximum 150
Reproduction Requirements:
Annals of Allergy, Asthma &
Immunology is produced digitally and printed Direct-to-Plate
(DTP). Below are acceptable formats (in order of preference) for
submission of ads:
-
PDF - High resolution
-
EPS/TIFF
-
QuarkXpress files with all
supporting art/fonts
All digital ads submitted must be submitted in CMYK. All
digital ads submitted must include a press quality proof of the ad
and specify if the ad bleeds. Should corrections be required
to digital ads submitted, a minimum production fee of $100 will be
applied. Ads may be submitted on ZIP discs or CD-ROM.
WinZip or Stuffit are the only acceptable compression techniques.
-
Negatives right reading with
emulsion side down must be marked for color, with register marks,
center marks and trim marks clearly indicated.
-
Mechanicals or camera-ready copy
only accepted for black and white ads.
Important: All ads require proofs
For additional information on submission of digital ads visit http://cpc.cadmus.com/ads/index.asp
Disposition of Material: Destroyed after one
year
EDITORIAL
Special Issues
General Editorial Direction
The Annals of Allergy, Asthma & Immunology
is dedicated to providing a vehicle of communication for the physician
treating allergic or immunologic disorders or asthma. This is accomplished by
keeping the clinician informed of the latest knowledge of basic and clinical
concepts; pharmacology, and clinical use of drugs; dermatologic,
gastrointestinal, respiratory, ocular and other immunologic disorders. This is
provided by a variety of editorial features including CME review articles,
clinical allergy and immunology rounds, as well as a variety of original
scientific communications that emanate from the US and other countries
through out the world.
Origin of Editorial
All articles are originally submitted and
peer-reviewed.
CIRCULATION &
DEMOGRAPHICS
Territorial Distribution
Total United States: 4,310
Total Foreign:
766
Total Paid: 4,664
Circulation Verification
Sworn Statement
Demographics
DEMOGRAPHICS
| Professional
Description |
Secondary
Specialty |
Board
Certificiation |
|
Allergist |
87% |
Allergy |
26% |
Allergy/Immunology |
91% |
|
Pediatric Allergist |
4% |
Allergy & Immunology |
69% |
Pediatrics |
44% |
|
Other |
9% |
Pediatric Allergy |
16% |
Internal Medicine |
41% |
|
* Percentage
add up to more than 100% due to multiple responses |
|
ANNALS OF ALLERGY, ASTHMA & IMMUNOLOGY
CLASSIFIED RATES & SPECIFICATIONS
Classified Line Ad Rates
|
|
1x Frequency Rate |
|
30 Words or Less |
$155 per issue |
|
Each additional word over 30 |
$3.40 per word per issue |
|
Additional Options |
|
Boldface |
$45 per issue |
|
Boxed ad |
$95 per issue |
|
Blind box |
$45 per issue |
Classified Display Ad Rates
|
Sizes (wide/deep) |
1 Time |
3 Times |
|
Full page
7" x 10" |
$1,690/issue |
$1,655/issue |
|
1/2 page (vertical)
3-1/2" x 10" |
$1,160/issue |
$1,145/issue |
|
1/2 page (horizontal)
7" x 5" |
$1,160/issue |
$1,145/issue |
|
1/4 page
3-1/4" x 5" |
$800/issue |
$790/issue |
Color Charges
|
In addition to
black-and-white rates: |
|
Standard |
$790 |
|
Matched |
$820 |
|
3 or 4-color |
$1,785 |
Closing Dates
1st of second month preceding month of issue
Payment Information
For additional information contact:
Classified Ads
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Rhonda Beamer: 443-512-8899 ext. 106
FAX: 443-512-8909
Payment Information & Terms:
-
Ads must be relevant to medicine
-
Terms are net; no agency commission
-
Visa/MasterCard accepted
-
Ads must be pre-paid
-
Purchase order okay
-
No refunds for canceled ads
-
Checks to be made payable to:
American College of Allergy, Asthma & Immunology
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
INSERTION ORDER FORMS
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