Belly Bands/Cover Tips
What could be better than an ad on the front cover of a prestigious Journal such as Pediatrics or on the front of a leading society news magazine such as AAP News or AUANews? A Belly Band is an ad that is wrapped around the outside of a publication. The advertisement shows on the front of the publication with the indication information typically on the inside of the Belly Band and editorial information on the outside back of the Belly Band. The Belly Band guarantees exposure to the advertiser utilizing it. However, since the Belly Band is removed from the publication, it is important that the advertiser reinforce their message with an advertisement within the publication.
In addition to belly bands, cover tips are now available as well. The added benefit of cover tips is that they are not necessarily removed from the issue.