 |
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| Display & Classified Rates | |
| Inserts | |
| Issuance and Closing | |
| Mechanical Requirements | |
| Editorial | |
| Circulation & Demographics | |
| Insertion Order Form | |
| PDF Printable Version of Rate Card | |
| Request a Media Kit |
The Walchli Tauber Group, Inc.
Nursing for Women's Health
2008 Advertising Rates
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| Display & Classified Rates | |
| Inserts | |
| Issuance and Closing | |
| Mechanical Requirements | |
| Editorial | |
| Circulation & Demographics | |
| Insertion Order Form | |
| PDF Printable Version of Rate Card | |
| Request a Media Kit |
Advertising Representative:
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road., Suite 201, Bel Air, MD 21015
Phone: 443-512-8899
Fax: 443-512-8909
Greg Pessagno - Ext. 109; Email: greg.pessagno@wt-group.com
Publisher
Blackwell Publishing, Inc.
Commerce Place
350 Main Street
Malden, MA 02148-5020
Phone: 781-388-8250
Fax: 781-388-8255
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Earned Black & White Rates |
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| 1x | 3x | 6x | 12x | 24x | 36x | 48x | 60x | |
| Full Page | $3,225 | $3,105 | $3,015 | $2,915 | $2,805 | $2,720 | $2,645 | $2,580 |
| 1/2 Page | $1,995 | $1,920 | $1,935 | $1,805 | $1,790 | $1,675 | $1,615 | $1,545 |
| 1/4 Page | $1,315 | $1,240 | $1,180 | $1,080 | ---- | ---- | ---- | ---- |
| 1/8 Page (Classified Only) | $920 | $865 | $830 | $815 | ---- | ---- | ||
COLOR
| In addition to earned black-and-white rates | |
| Standard | $770 |
| Matched | $940 |
| 3 & 4-Color | $2,250 |
Bleed: No charge
Effective Date & Discounts
Calendar Year January-December 2008
Effective Rate Date: January 2008
Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.
Combination Rate
Earned rate in combination with the Journal of Obstetric, Gynecologic, and Neonatal Nursing (JOGNN).
Special Positions (Non-cancelable, 10% penalty applied)
Non-cancelable. Add to earned black-and-white rate (Color additional)
| 2nd Cover | 25% |
| 3rd Cover | 25% |
| 4th Cover | 50% |
| Page Facing First Text | 25% |
| Page Facing Contents | 25% |
| Page Facing Masthead | 25% |
Journal Mark® & Belly Band
Rates upon request.
Rates and Requirements
2-Page Insert: 3 times earned B/W page rate.
4-Page Insert: 4 times earned B/W page rate.
8-Page Insert: 8 times earned B/W page rate.
Back up Rates Per Page: One-half earned B/W page rateLarger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon request.
Special Handling Charges: For unusual insert handling, rates upon request.
Sizes and Specifications
2-Page Insert: 8-5/8" x 11-3/16"
4-Page Insert: 17" x 11-3/16"Larger sizes upon request.
Inserts to be supplied folded
Trimming:
3/16" off top, 1/8" bottom, gutter and outside edge; margin for live matter 5/8" inside all edges of untrimmed insert.Stock: minimum 70lb coated stock, maximum 110lb coated stock.
Quantity: 28,000 (Call to confirm)
Copy Clearance: All inserts are subject to approval by the Publisher. Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval.
Shipping:
Advertising contracts and insertion orders to:
Greg Pessagno
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Phone: 443-512-8899, ext. 109
Fax: 443-512-8909
Email: greg.pessagno@wt-group.comAdvertising materials to:
Blackwell Publishing, Inc.
Attn: Advertising Traffic Coordinator
JOGNN, Volume__, Issue__
350 Main Street
Malden, MA 02148-5018
Email: adtraffic@bos.blackwellpublishing.com (for queries only, not for advertising material submission)Ship Inserts To:
Lisa George
Dartmouth Printing
69 Lyme Road
Hanover, NH 03755
Phone: 603-643-2220 ext.List Journal name, issue number and quantity on boxes/skids. Send two samples to Advertising Traffic Coordinator at above address
Frequency: Bimonthly
Mailing Class, Mailing Cover: Periodicals postage, mails polybagged
Closing Dates:
| Issue Date | Space Reservation | Material Due | Mail Date |
| February | 1/11 | 1/18 | 2/3 |
| April | 3/8 | 3/15 | 4/6 |
| June | 5/5 | 5/12 | 6/7 |
| August | 7/3 | 7/10 | 8/3 |
| October | 9/1 | 9/8 | 10/3 |
| December | 11/1 | 11/7 | 12/4 |
Ad Sizes (width x depth)
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| Final Trim Size: 8-3/8" x 10-7/8" | |||||||||||||||||||||||||||||||||||
Journal Trim Size:
Journal trims 3/16" off top, 1/8" bottom, gutter and outside edge
Live matter should be kept to a minimum of 1/4" inside trimmed edges, and a minimum of 1/2" should be allowed for the bind.
Type of Binding: Perfect
Reproduction Requirements:
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Indicate Journal, Volume & Issue with ad material |
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High-resolution digital media required (minimum 266 dpi for images) |
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Required format: PDF/Acrobat 4.05 or later |
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Electron transfer (preferred method of submission): Please contact Advertising Traffic Coordinator at adtraffic@bos.blackwellpublishing.com prior to submitting a file via FTP |
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Media Requirements (for courier transfers): CD-ROM preferred |
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Set up document to trim size and include 1/8" bleed |
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All fonts and graphics must be embedded |
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4/Color solids should not exceed SWOP density of 280% |
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Convert all RGB to CMYK |
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Laser Proof must accompany all digital file submissions |
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Color ads must be accompanied by SWOP-certified proof (chromalin, matchprint, IRIS, ets.) |
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Changes or updates made to previously submitted material must be re-supplied in full with all pages included. |
Electronic File Transfer:
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Uploading Material |
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To upload your advertisment and complementing material onto the Blackwell Publishing FTP site please visit: ftp://ads@ftp.bos.blackwellpublishing.com/ using Internet Explorer |
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To Login: From the toolbar, go to file and select "login as" |
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Username: ads |
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Password: Please request the password from the Ad Traffic Coordinator at adtraffic@bos.blackwellpublishing.com |
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A list of numerous folders will appear. Go to \Professional\Submitted Materials and upload your advertisement and complementing material. |
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Email the Advertising Traffic Coordinator at: adtraffic@bos.blackwellpublishing.com with the subject Line: FTP submitted Materials and include the following information in the email: |
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Advertising Agency: |
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File Name: |
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Journal: |
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Brief Description of the Ad: |
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Contact Name: |
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Contact Email: |
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Contact Phone Number |
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Email questions to adtraffic@bos.blackwellpublishing.com |
General Editorial Direction
Nursing for Women's Health is the official clinical practice management publication of the Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN). This award-winning journal is read by more than 21,000 nurses, nurse practitioners and other health professionals who provide direct care to women and newborns. Nursing for Women's Health covers the most recent and important health care trends and current everyday practice issues in women's health, obstetric and neonatal nursing. Articles range from expert, peer-reviewed features to the latest in clinical trends, opinions, innovations, health policy updates and breaking news, to the newest drugs, devices and alternative/complementary therapies. Nursing for Women's Health is a "must-read" for the most compelling health care information for women's health, newborn care and professional nursing issues.
Circulation:
Total Paid: 22,431 paid
Circulation Verification:
Sworn Statement
Demographics:
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Job Title/Function |
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| Staff Nurse | 41% |
| Nurse Manager | 17% |
| Other/Multiple Nursing Roles | 19% |
| Nurse Practitioner | 11% |
| Nurse Educator | 10% |
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Areas of Clinical Focus |
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| Labor and Delivery | 58% |
| Antepartum | 42% |
| Postpartum | 42% |
| Mother/Baby/Nursery | 36% |
| Well/Normal Newborn Care | 32% |
| Women's Health | 23% |
| Ambulatory Women's Health/OBGYN | 18% |
| Neonatal Intensive Care | 12% |
| Critical Care Obstetrics | 12% |
| Midwifery | 3% |
| Other | 8% |