The Walchli Tauber Group, Inc.
MICROBE
2008 Advertising Rates
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Rates | |
| Inserts | ||
| Issuance and Closing | ||
| Mechanical Requirements | ||
| Editorial | ||
| Circulation Information | ||
| Classified Advertising | ||
| PDF Printable Rate Card | ||
| Online Order Forms | ||
| Request a Media Kit | ||
Advertising Representative:
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
Phone: 443-512-8899
Fax: 443-512-8909
David Baker - Ext. 105; Email: david.baker@wt-group.com
Steve Tauber - Ext. 103; Email: stephen.tauber@wt-group.com
Gary Walchli - Ext. 102; Email: gary.walchli@wt-group.com
Ad Production:
Kozbi Simmons - Ext. 115; Email: kozbi.simmons@wt-group.com
Publisher
American Society For Microbiology
1752 N Street, NW
Washington D.C. 20036-2804
Telephone: 202-737-3600
Fax: 202-942-9328
Email: asmnews@asmusa.org
Web Site: http://www.asm.org
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Earned Black & White Rates
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COLOR
In addition to earned black-and-white rates.
| Standard | $970 |
| Matched | $1,015 |
| 3/4-Color | $1,985 |
Bleed: No charge
Effective Date & Discounts
Calendar Year January-December 2008
Effective Rate Date: January 2008
Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.
Special Positions
Non-cancellable. Add to earned black-and-white rate (Color additional).
| 2nd Cover | 25% |
| 3rd Cover | 25% |
| 4th Cover | 50% |
Journal Mark® and Belly Bands
Rates upon request.
Rates and Requirements
2-Page Insert: 2 times earned B/W page rate.
4-Page Insert: 4 times earned B/W page rate.
8-Page Insert: 8 times earned B/W page rate.
Back up Rates Per Page: One-half earned B/W page rate
Larger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon request.
Special Handling Charges: For unusual insert handling, rates upon request.
Business Reply Cards: Earned black-and-white page rate. Only one business reply card is accepted per issue (A business reply card will be accepted when run in conjunction with an advertisement of at least one (1) page. Please check for minimum and maximum sizes, paper stock, and binding requirements.)
Sizes and Specifications
Trim Size: 8-1/4 inches x 11 inches.
Insert Sizes:2 Page Insert - 8-9/16'' wide x 11-5/16'' high
4 page Insert - 17-1/8'' wide x 11-5/16'' high (before folding)
The above sizes include 1/8'' on gutter and bottom for trim and 3/16'' on top and outside for trim. Keep live matter at least 1/2'' from trim.
Stock: 70lb. minimum, 100lb text maximum.Copy Clearance: All inserts are subject to approval by the American Society for Microbiology. Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval.
Shipping: Advertising contracts, insertion orders and all materials pertinent to ASM News:
Kozbi Simmons: 443-512-8899 ext. 115
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Email: kozbi.simmons@wt-group.comShip Inserts To:
ASM News
(Month & Quantity)
Cadmus Insert Storage
2901 Byrdhill Road
Richmond, VA 23261
Frequency: Monthly
Mailing Date: First week of publication month
Closing Dates:
| Issue Date | Space Reservation | Material Due | Inserts Due |
| January | 12/1 | 12/4 | 12/7 |
| February | 1/1 | 1/4 | 1/7 |
| March | 2/1 | 2/4 | 2/7 |
| April | 3/1 | 3/4 | 3/7 |
| May | 4/1 | 4/4 | 4/7 |
| June | 5/1 | 5/4 | 5/7 |
| July | 6/1 | 6/4 | 6/7 |
| August | 7/1 | 7/4 | 7/7 |
| September | 8/1 | 8/4 | 8/7 |
| October | 9/1 | 9/4 | 9/7 |
| November | 10/1 | 10/4 | 10/7 |
| December | 11/1 | 11/4 | 11/7 |
Ad Sizes (width x depth)
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| Final Trim Size: 8-1/4" Wide X 11" High | ||||||||||||||||||||||||||||||
Paper Stock:
Inside pages: 45lb. coated
Covers: 70lb gloss cover stock
Type of Binding: Saddle Stitched
Half-Tone Screen Requirements: 150 line screen
Reproduction Requirements:
Microbe is produced digitally and printed Direct-to-Plate (DTP). Below is the file format submission information for ads:
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All ads must be submitted as high-resolution PDF's with the advertiser name and issue date in the filename. | |
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Upload a high-resolution PDF to The Walchli Tauber Group, Inc. FTP site at ftp2.wtgroup.com | |
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User: wtgroupftp | |
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Password: sendfiles | |
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Find the folder for Microbe and the issue date for your ad and copy your high-resolution PDF into that file. | |
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Send an Email to kozbi.simmons@wt-group.com indicating that materials have been uploaded. | |
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You can also email the PDF to kozbi.simmons@wt-group.com if the file is less than 10 MB | |
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Ads may be submitted on CD-ROM.
WinZip and Stuffit are the only acceptable compression techniques.
Ship to: | |
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All color digital ads submitted must be CMYK |
Disposition of Material: Destroyed after one year
| May - Convention Issue for the ASM General Meeting | |
| September - Convention issue for ICAAC Meeting (Inter-science Congress on Antimicrobial Agents and Chemotherapy) |
General Editorial Direction
ASM News is a monthly magazine that provides timely information on a broad range of scientific and policy issues to the worldwide community of microbiologists. Each issue contains specific sections devoted to current topics and in-depth features on the life sciences, updates on regulatory affairs, opinion pieces, book reviews, and extensive calendar of pertinent meetings and other listings of useful information. The magazine also contains classified employment listings and reports on ASM activities. ASM News reaches all members of the American Society for Microbiology, the largest single life science organization in the world.
Circulation: 37,000
Coverage and Market: National and International
Market Served: Entire membership of the American Society for Microbiology plus libraries and institutions.
Circulation Verification
Sworn Statement
MICROBE CLASSIFIED ADVERTISING
Classified Line Ad Rates
Positions Available: $3.35 per word
Positions Wanted: $35.00 for each 50 words or fraction thereof per insertion
ASM Box Number: $35.00 per insertionFor rate and closing date information write or call:
Classified Ads
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Rhonda Beamer: 443-512-8899 ext. 106
Email: rhonda.beamer@wt-group.com
FAX: 443-512-8909
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Classified |