The Walchli Tauber Group, Inc.

MICROBE
 

2008 Advertising Rates

 

Rates
Inserts
Issuance and Closing
Mechanical Requirements
Editorial
Circulation Information
Classified Advertising
PDF Printable Rate Card
Online Order Forms
Request a Media Kit


Advertising Representative:

The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
Phone:  443-512-8899
Fax:  443-512-8909
David Baker - Ext. 105; Email:  david.baker@wt-group.com
Steve Tauber - Ext. 103; Email:  stephen.tauber@wt-group.com
Gary Walchli - Ext. 102; Email:  gary.walchli@wt-group.com
Ad Production:
Kozbi Simmons - Ext. 115; Email:  kozbi.simmons@wt-group.com

Publisher

American Society For Microbiology
1752 N Street, NW
Washington D.C. 20036-2804
Telephone: 202-737-3600
Fax: 202-942-9328
Email: asmnews@asmusa.org
Web Site:  http://www.asm.org

RATES

Earned Black & White Rates

  1x 3x 6x 12x 24x 36x 48x
Full Page $2,890 $2,810 $2,770 $2,625 $2,505 $2,400 $2,290
1/2 Page $1,965 $1,925 $1,905 $1,810 $1,725 $1,650 $1,575
1/4 Page $1,335 $1,310 $1,285 $1,215 ---- ---- ----

COLOR

In addition to earned black-and-white rates.

Standard $970
Matched $1,015
3/4-Color $1,985

Bleed: No charge

Effective Date & Discounts

Calendar Year January-December 2008

Effective Rate Date: January 2008

Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.

Special Positions

Non-cancellable. Add to earned black-and-white rate (Color additional).

2nd Cover 25%
3rd Cover 25%
4th Cover 50%
Journal Mark® and Belly Bands

Rates upon request.

INSERT INFORMATION

Rates and Requirements

2-Page Insert: 2 times earned B/W page rate.
4-Page Insert: 4 times earned B/W page rate.
8-Page Insert: 8 times earned B/W page rate.

Back up Rates Per Page: One-half earned B/W page rate

Larger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon request.

Special Handling Charges: For unusual insert handling, rates upon request.

Business Reply Cards: Earned black-and-white page rate. Only one business reply card is accepted per issue (A business reply card will be accepted when run in conjunction with an advertisement of at least one (1) page. Please check for minimum and maximum sizes, paper stock, and binding requirements.)

Sizes and Specifications

Trim Size: 8-1/4 inches x 11 inches.

Insert Sizes:

2 Page Insert - 8-9/16'' wide x 11-5/16'' high
4 page Insert - 17-1/8'' wide x 11-5/16'' high (before folding)
The above sizes include 1/8'' on gutter and bottom for trim and 3/16'' on top and outside for trim. Keep live matter at least 1/2'' from trim.

Stock: 70lb. minimum, 100lb text maximum.

Copy Clearance: All inserts are subject to approval by the American Society for Microbiology. Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval.

Shipping: Advertising contracts, insertion orders and all materials pertinent to ASM News:

Kozbi Simmons:  443-512-8899 ext. 115
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Email:  kozbi.simmons@wt-group.com

Ship Inserts To:

ASM News
(Month & Quantity)
Cadmus Insert Storage
2901 Byrdhill Road
Richmond, VA 23261

ISSUANCE AND CLOSING

Frequency: Monthly

Mailing Date: First week of publication month

Closing Dates:

Issue Date Space Reservation Material Due Inserts Due
January 12/1 12/4 12/7
February 1/1 1/4 1/7
March 2/1 2/4 2/7
April 3/1 3/4 3/7
May 4/1 4/4 4/7
June 5/1 5/4 5/7
July 6/1 6/4 6/7
August 7/1 7/4 7/7
September 8/1 8/4 8/7
October 9/1 9/4 9/7
November 10/1 10/4 10/7
December 11/1 11/4 11/7

MECHANICAL REQUIREMENTS

Ad Sizes (width x depth)
  Non-Bleed   Bleed
  Width Height Width Height
Full Page 7" 10" 8-9/16" 11-5/16"
1/2 Page (Horizontal) 7" 4-3/4" ----- -----
1/2 Page (Vertical) 3-1/4" 10" ----- -----
1/4 Page 3-1/4" 4-3/4" ----- -----
 Final Trim Size: 8-1/4" Wide X 11" High

Paper Stock:
Inside pages: 45lb. coated
Covers: 70lb gloss cover stock

Type of Binding: Saddle Stitched

Half-Tone Screen Requirements: 150 line screen

Reproduction Requirements: 

Microbe is produced digitally and printed Direct-to-Plate (DTP).  Below is the file format submission information for ads:

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All ads must be submitted as high-resolution PDF's with the advertiser name and issue date in the filename.

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Upload a high-resolution PDF to The Walchli Tauber Group, Inc. FTP site at ftp2.wtgroup.com

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User:  wtgroupftp

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Password:  sendfiles

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Find the folder for Microbe and the issue date for your ad and copy your high-resolution PDF into that file.

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Send an Email to kozbi.simmons@wt-group.com indicating that materials have been uploaded.

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You can also email the PDF to kozbi.simmons@wt-group.com if the file is less than 10 MB

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Ads may be submitted on CD-ROM.  WinZip and Stuffit are the only acceptable compression techniques.  Ship to:
The Walchli Tauber Group
Attn:  Kozbi Simmons
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015

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All color digital ads submitted must be CMYK

Disposition of Material: Destroyed after one year

EDITORIAL

Special Issues

bulletMay - Convention Issue for the ASM General Meeting
bulletSeptember - Convention issue for ICAAC Meeting (Inter-science Congress on Antimicrobial Agents and Chemotherapy)

General Editorial Direction

ASM News is a monthly magazine that provides timely information on a broad range of scientific and policy issues to the worldwide community of microbiologists. Each issue contains specific sections devoted to current topics and in-depth features on the life sciences, updates on regulatory affairs, opinion pieces, book reviews, and extensive calendar of pertinent meetings and other listings of useful information. The magazine also contains classified employment listings and reports on ASM activities. ASM News reaches all members of the American Society for Microbiology, the largest single life science organization in the world.

CIRCULATION INFORMATION

Circulation:  37,000

Coverage and Market: National and International

Market Served: Entire membership of the American Society for Microbiology plus libraries and institutions.

Circulation Verification

Sworn Statement

MICROBE CLASSIFIED ADVERTISING

Classified Line Ad Rates

Positions Available:  $3.35 per word
Positions Wanted:  $35.00 for each 50 words or fraction thereof per insertion
ASM Box Number:  $35.00 per insertion

For rate and closing date information write or call:

Classified Ads
The Walchli Tauber Group, Inc.

2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Rhonda Beamer:  443-512-8899 ext. 106
Email: rhonda.beamer@wt-group.com
FAX:  443-512-8909

ORDER FORMS

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