Staff
		Rates
		Inserts
		Issuance and Closing
		Mechanical Requirements
		Editorial
		Circulation Information
		PDF Printable Version of Rate Card
		Online Insertion Order
		Request a Media Kit

Earned Black & White Rates
	1x	3x	6x	12x	24x
Full Page	$1,385	$1,335	$1,315	$1,260	$1,240
1/2 Page	$945	$935	$925	$885	$855
1/4 Page	$640	$635	$620	$590	----

COLOR

In addition to earned black-and-white rates
Standard	$885
Matched	$920
3 & 4-Color	$1,385

Bleed: No charge

Effective Date & Discounts

Calendar Year January-December 2008

Effective Rate Date: January 2008

Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.

Earned Rates:  Based upon accumulated space during 12-month period (e.g., 6 full pages and 6 half pages earn 12x rate).  The earned rate in any one ASM Journal will be cumulative over all ASM Journals and the earned rate will be applied in each instance.

Special Positions

Non-cancelable. Add to earned black-and-white rate (Color additional).

2nd Cover	25%
3rd Cover	25%
4th Cover	50%
Page Facing First Text	25%
Page Facing Contents	25%
Page Facing Cover 2	25%

Issue Date	Space Reservation	Material Due
January	11/16	11/30
January	11/30	12/14
February	12/21	1/2
February	1/2	1/11
March	1/21	2/1
March	2/1	2/11
April	2/21	3/3
April	3/3	3/12
May	3/21	4/1
May	4/1	4/11
June	4/21	5/1
June	5/1	5/12
July	5/21	6/2
July	6/2	6/12
August	6/20	7/1
August	7/1	7/11
September	7/21	8/1
September	8/1	8/12
October	8/24	9/1
October	9/1	9/12
November	9/22	10/1
November	10/1	10/10
December	10/21	10/31
December	10/31	11/12

Ad Sizes (width x depth)   Non-Bleed   Bleed   Width Height Width Height Full Page 7" 10" 8-3/8" 11-1/8" 1/2 Page (Horizontal) 7" 4-3/4" ----- ----- 1/2 Page (Vertical) 3-1/4" 10" ----- ----- 1/4 Page 3-1/4" 4-3/4" ----- -----

Final Trim Size: 8-1/8" Wide X 10-7/8" High

Type of Binding: Perfect

Half-Tone Screen Requirements: 150 line screen

Reproduction Requirements: 

MCB is produced digitally and printed Direct-to-Plate (DTP).  Below is the file format submission information for ads:

	All ads must be submitted as high-resolution PDF's with the advertiser name and issue date in the filename.
	Upload a high-resolution PDF to The Walchli Tauber Group, Inc. FTP site at ftp2.wtgroup.com
	User:  wtgroupftp
	Password:  sendfiles
	Find the folder for MCB and the issue date for your ad and copy your high-resolution PDF into that file.
	Send an Email to kozbi.simmons@wt-group.com indicating that materials have been uploaded.
	You can also email the PDF to kozbi.simmons@wt-group.com if the file is less than 10 MB
	Ads may be submitted on CD-ROM.  WinZip and Stuffit are the only acceptable compression techniques.  Ship to: The Walchli Tauber Group Attn:  Kozbi Simmons 2225 Old Emmorton Road, Suite 201 Bel Air, MD 21015
	All color digital ads submitted must be CMYK

Disposition of Material: Destroyed after one year

	June - Convention Issue for the ASM General Meeting
	October - Convention issue for the ICAAC/IDSA Joint Meeting

General Editorial Direction

MCB is a premier journal covering research in all aspects of the molecular biology of eukaryotic cells.  The scope includes regulation of gene expression, transcription, cell growth and development, oncogenesis, cell and organelle structure and assembly, DNA replication and recombination, chromosome structure, and somatic cell genetics.  The journal publishes work on microbial as well as higher organisms and on viral systems where the emphasis is clearly on the cell

Circulation (December 2006)
Print	1,296
Online	6,423
Total (Print & Online)	7,719

   

Territorial Distribution (Print)
U.S.	945
Foreign	351
Total	1,296

Coverage and Market:  National and International

Market Served: Microbiologists, cell scientists, cancer specialists, virologists, immunologists, research laboratories and institutions

Circulation Verification

Sworn Statement