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The Walchli Tauber Group, Inc. |
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JOURNAL OF ONCOLOGY PRACTICE |
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2008 Advertising Rates |
Advertising Representative:
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road., Suite 201, Bel Air, MD 21015
Phone: 443-512-8899
Fax: 443-512-8909
Gary Walchli - Ext. 102; Email: gary.walchli@wt-group.com
Steve Tauber - Ext. 103; Email: stephen.tauber@wt-group.com
John Malamphy - Ext. 104; Email: john.malamphy@wt-group.com
Ad Production:
Roland Keve - Ext. 109; Email: roland.keve@wt-group.com
Staff
American Society of Clinical Oncology
330 John Carlyle Street, Suite 300
Alexandria, VA 22314Editor-in-Chief: Doug Blayney, MD
Publisher: Teresa Van Schaik
Managing Editor: Ken Kornfield
Infocus Marketing, Inc.
DeAnna Hatcher
List Manager
4245 Sigler Road
Warrenton, VA 20187
dhatcher@infocusnet.com
Phone: 800-708-5478 x 3251
Fax: 866-708-5478
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Earned Black & White Rates |
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| 1x | 6x | 12x | 24x | 36x | 48x | 60x | 72x | |
| Full Page | $2,850 | $2,760 | $2,700 | $2,600 | $2,500 | $2,450 | $2,405 | $2,375 |
| 1/2 Page | $1,865 | $1,740 | $1,705 | $1,660 | $1,630 | $1,565 | $1,540 | $1,530 |
| 1/4 Page | $1,105 | $1,075 | $1,050 | $1,025 | $1,005 | $975 | $945 | $905 |
| 96x | 120x | 144x | 170x | 194x | 216x | 242x | 268x | |
| Full Page | $2,310 | $2,275 | $2,250 | $2,180 | $2,145 | $2,115 | $2,080 | $2,055 |
| 1/2 Page | $1,455 | $1,425 | $1,405 | $1,375 | $1,355 | $1,325 | $1,310 | $1,285 |
| 1/4 Page | ---- | ---- | ---- | ---- | ---- | ---- | ---- | ---- |
COLOR
In addition to earned black-and-white rates.
| Standard | $895 |
| Matched | $965 |
| 3/4-Color | $2,430 |
Bleed: No charge
Effective Date & Discounts
Calendar Year January-December 2008
Effective Rate Date: January 2008
Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.
Special Positions (Non-cancelable, 10% penalty applied)
Belly Band/Cover Tips: $15,000 gross, includes printing
Non-cancelable. Add to earned black-and-white rate (Color additional)
| 2nd Cover | 50% |
| 3rd Cover | 25% |
| 4th Cover | 50% |
| Page Facing First Text | 30% |
| Page Facing Contents | 30% |
| Page Facing Preview Contents | 10% |
Rates and Requirements
2-Page Insert: 3 times earned B/W page rate.
4-Page Insert: 5 times earned B/W page rate.
6-Page Insert: 7 times earned B/W page rate.
Back up Rates Per Page: One-half earned B/W page rateLarger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon request.
Special Handling Charges: For unusual insert handling, rates upon request.
Sizes and Specifications
2-Page Insert: 8-3/8" x 11-3/16"
4-Page Insert: 17" x 11-3/16"Larger sizes upon request.
Inserts to be supplied folded
Trimming:
3/16" off top, 1/8" bottom, gutter and outside edge; margin for live matter 5/8" inside all edges of untrimmed insert.Stock: 80lb text
Quantity: 20,000
Copy Clearance: All inserts are subject to approval by the American Society of Clinical Oncology. Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval.
Shipping: Advertising contracts, insertion orders and all materials pertinent to Journal of Oncology Practice:
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Phone: 443-512-8899
Roland Keve - Ext. 101Ship Inserts To:
Journal of Oncology Practice
(Month & Quantity)
Cadmus Professional Services
2905 Byrdhill Road
Richmond, VA 23228
Banner Ad: $1,500/month (top of page)
Skyscraper Ad: $2,000/monthSpecifications:
Banner Size: 728px wide X 90px high
Skyscraper Size: 120px wide X 600 px high
Interlaced, non-transparent gif
5 bit color recommended, but no maximum set
Alternative text: A very short description (less than five words) of the ad for viewers who have image loading turned off or are using a browser that does not display images
Third-party tags, such as Double-Click and Dart currently can only track clicks; they cannot track impressions or serve the ad
Frequency: Bimonthly (January, March, May, July, September, November)
Mails 10th of month of issue.Mailing Class, Mailing Cover: Periodicals postage, mails polybagged
Closing Dates:
| Issue | Space | Ad Material | Inserts |
| January | 11/30 | 12/6 | 12/14 |
| March | 2/1 | 2/6 | 2/14 |
| May | 4/1 | 4/7 | 4/14 |
| July | 6/2 | 6/6 | 6/13 |
| September | 8/1 | 8/6 | 8/14 |
| November | 10/1 | 10/6 | 10/14 |
Ad Sizes (width x depth)
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| Final Trim Size: 8-1/8" x 10-7/8" | ||||||||||||||||||||||||||||||
Journal Trim Size:
Journal trims 3/16" off top, 1/8" bottom, gutter and outside edge
Live matter should be kept to a minimum of 1/2" inside trimmed edges, and a minimum of 1/2" should be allowed for the bind.
Type of Binding: Perfect
Reproduction Requirements:
The Journal of Oncology Practice is produced digitally and printed Direct-to-Plate (DTP). Below are acceptable formats, in order of preference for submission of ad material:
PDF - High resolution
EPS/TIFF
With the above formats all fonts and graphics must be embedded, the files must be saved in high resolution and ads must be complete and sized at 100%QuarkXpress files with all supporting art/fonts.
All digital ads submitted, must be submitted in CMYK. All digital ads submitted must include a press quality proof of the ad and specify if the ad bleeds. Should corrections be required to digital ads submitted, a minimum production fee of $100 will be applied.
Important: All ads require proofs
For additional information on submission of digital ads visit http://cpc.cadmus.com/ads/index.aspDisposition of Material: Destroyed after one year
Bonus Circulation
Issues of Journal of Oncology Practice will be distributed at the following meetings:
 | Jan/Feb - ASCO GI Symposium - January 25 - 27, Orlando, FL |
| Mar/Apr - Society of Surgical Oncology - March 13 - 16, Chicago, IL |
| Mar/Apr - American Association of Cancer Research (AACR) - April 12- 16, San Diego, CA |
| May/June - Oncology Nursing Society (ONS) - May 15 - 18, Philadelphia, PA |
| May/June - ASCO Annual Meeting - May 30 - June 3, Chicago, IL |
| Sept/Oct - ASTRO Annual Meeting - September 21 - 23 - Boston, MA |
| Nov/Dec - ASH Annual Meeting - December 6 - 9, San Francisco, CA |
General Editorial Direction
Journal of Oncology Practice presents original peer-reviewed articles and information relevant to the practice of oncology, patient care, and the oncology community. The publication will include "authentic information", written or provided by practicing oncologists.
Circulation:
Total Paid: 12,783 (All Domestic ASCO Members)
Circulation Verification:
Sworn Statement
Demographics:
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Primary Focus of Professional Activity* |
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| General Oncology | 3,923 |
| Leukemia/Lymphoma/Myeloma/MDS | 3,293 |
| Breast Cancer | 3,084 |
| Clinical Trials/Biostatistics/Epidemiology | 2,233 |
| Gastrointestinal Cancer | 1,867 |
| Lung Cancer | 1,849 |
| Medical Oncology | 1,590 |
| Gynecological Cancer | 912 |
| Genitourinary Cancer | 910 |
| Pharmaceutical/Drug Development | 810 |
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Board Certification * |
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| Medical Oncology | 6,809 |
| Internal Medicine | 5,090 |
| Medical Oncology/Hematology | 3,437 |
| Radiation Oncology | 1,097 |
| Surgery/Surgical Oncology | 820 |
| Other | 719 |
| Pediatric Oncology | 532 |
| Gynecologic Oncology | 354 |
| Laboratory Research | 327 |
| Oncology Nurse | 132 |
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Primary Practice Setting * |
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| Academic Medical Center | 6,028 |
| Private Practice | 5,302 |
| Pharmaceutical/Biotech | 1,194 |
| Training Program | 1,531 |
| Government Agency | 485 |
| Staff Model HMO | 313 |
| Laboratory Research | 476 |
| Administration | 315 |