The Walchli Tauber Group, Inc.

          

Journal of Neurosurgery

2008 Advertising Rates

JNS
JNS:  Pediatrics
JNS:  Spine

 

 

  

  

Display Rates Editorial   AANS Advertising Opportunities
Insert Rates Circulation & Demographics   Classified Advertising
Insert Specifications PDF Printable Version of Rate Card    
Mechanical Requirements Insertion Order Form    
Issuance and Closing Request a Media Kit    

 

Advertising Representative:

The Walchli Tauber Group, Inc.
2225 Old Emmorton Road., Suite 201, Bel Air, MD 21015
Phone:  443-512-8899
Fax:  443-512-8909
Greg Pessagno - Ext. 109; Email:  greg.pessagno@wt-group.com
Gary Walchli - Ext. 102; Email: gary.walchli@wt-group.com
Steve Tauber - Ext. 103; Email: stephen.tauber@wt-group.com

Publisher

Journal of Neurosurgery Publishing Group
University of Virginia
1224 Jefferson Park Avenue, Suite 450
Charlottesville, VA 22903
www.thejns.org

Editor-in-Chief

John A. Jane, Sr., MD, PhD, FRCS(C), Professor, Neurosurgery, and Director, Neurosurgical Training Program, University of Virginia

DISPLAY RATES 

Earned Black & White Rates

Frequency Full Page 1/2 Page
H or V
1/4 Page
1x $1,995 $1,360 $1,010
3x $1,850 $1,270 $920
6x $1,720 $1,170 $865
12x $1,650 $1,160 $840
24x $1,590 $1,140 $805
36x $1,545 $1,120 $765
48x $1,520 $1,095 $755
72x $1,500 $1,075 $745

COLOR

Per page in addition to earned black-and-white rates.

Standard $625
Matched $670
Metallic $940
4-Color $1,400
4-Color + PMS $2,060
4-Color + Metallic $2,350

Bleed: No charge

Covers & Premiums *

  JNS JNS:  Pediatrics & JNS:  Spine
Opposite Table of Contents, Masthead or First Text Not available 15%
Second Cover Not available Earned B/W rate plus 25%
Third Cover Earned B/W rate plus 25% Earned B/W rate plus 25%
Fourth Cover Earned B/W rate plus 50% Earned B/W rate plus 50%
Page Following Last Text Earned B/W rate plus 15% Earned B/W rate plus 15%

* Color additional

Earn an efficiency discount when you increase your spending in 2008*

Efficiency Discounts*

Increase (%) Savings (%)
5 3
10 6
15 9
20 12
25 15
40 18
50 20

* New advertisers must place at least three advertisements in order to receive the 20% discount.  A contract must be signed to initiate this plan.  All discounts apply to space between January 1 and December 31, 2008 and must be used in that calendar year.

INSERT RATES  

Insert Rates

2-page insert 3 times earned B/W rate
4-page insert 5 times earned B/W rate
Business Reply Cards* Earned B/W rate
Larger Business Reply Cards* 2 times earned B/W Rate
Larger Units, Gatefolds, Tip-Ins, Die Cuts and Special Handling Charges Available upon request

* Accepted when run in conjunction with an advertisement of at least one page.  Please chek with production manager for sizes, stock and binding requirements

Effective Date & Discounts

Calendar Year January-December 2008

Effective Rate Date: January 2008

Details:  Earned rates are given to advertisers based on advertising frequency within a 12-month period.  Advertisers may combine space units run in JNS, JNS:  Pediatrics and JNS:  Spine.  The earned rate is determined by the number of insertions.  The agency commission is 15% gross on space, color and cover preferred position charges.  A cash discount of two percent is applied for contracted 2008 space paid in full prior to January 1, 2008.

INSERT SPECIFICATIONS

Sizes and Specifications

Inserts: 8-3/8" x 11-1/8"

Trimming:
Inserts must be supplied folded.  Inserts should all for 1/8" trim on all sides; live matter should be kept 1/2" from all sides after final trim..

Stock: 70lb. text minimum, 100lb. text maximum.

Quantity: 11,500

Submission Information

The JNS publications are produced digitally and printed direct to plate (DTP).  Below is the file format submission information for ads.

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All ads must be submitted as high-resolution PDF's with the advertiser name and issue date in the filename.

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Upload a high-resolution PDF to The Walchli Tauber Group, Inc. FTP site at ftp2.wtgroup.com

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User:  wtgroupftp

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Password:  sendfiles

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Find the folder for JNS, JNS:  Pediatrics or JNS:  Spine and the issue date for your ad and copy your high-resolution PDF into that file.

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Send an Email to mary.lorenzen@wt-group.com indicating that materials have been uploaded.

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You can also email the PDF to mary.lorenzen@wt-group.com if the file is less than 10 MB

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Ads may be submitted on CD-ROM.  WinZip and Stuffit are the only acceptable compression techniques.

Shipping:  Send all insertion orders, ROB ad materials, publication set copy and color proofs to:

The Walchli Tauber Group, Inc.
Attn:  Mary Lorenzen
JNS, JNS: Pediatrics or JNS: Spine/Issue Date
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Phone:  443-512-8899 Ext. 113

Ship Inserts To:

Dartmouth Printing Co.
Attn:  Lisa George
JNS, JNS:  Pediatrics or JNS:  Spine/Issue Date/Quantity
69 Lyme Road
Hanover, NJ 03755

MECHANICAL REQUIREMENTS

ROB Ad Sizes (width x depth)
  Ad Sizes Bleed Sizes
  Width Height Width Height
Spread 15-1/2" 10" 16 11-1/8
Full Page 7-1/4" 10" 8-3/8" 11-1/8"
1/2 Page (Horizontal) 6-5/8" 4-11/16" 6-7/8" 5"
1/2 Page (Vertical) 3-1/8" 9-5/8" 3-3/8" 11-1/8"
1/4 Page 3-1/8" 4-11/16" 4-3/8" 5"
Final Trim Size: 8-1/8" x 10-7/8"

Type of Binding: Perfect
Placement:  Advertising follows editorial section
Inside Stock:  45 lb. Dependoweb
Cover Stock:  100 lb. Sterling Ultra
Screening:  150-line Screen Recommended

ISSUANCE AND CLOSING

Frequency: Monthly

JNS Established:  1944
JNS:  Pediatrics Established: 
2004
JNS:  Spine Established: 
1999

Mailing Class, Cover and Timing:  Second class mail; polywrapped; second week of month

Closing Dates:

Issue Date Space Reservation Material Due Inserts Due
January 11/10 11/15 12/3
February 12/10 12/14 12/31
March 1/11 1/16 2/1
April 2/8 2/13 3/3
May 3/11 3/14 4/2
June 4/11 4/15 5/5
July 5/12 5/16 6/3
August 6/9 6/13 7/1
September 7/8 7/14 7/30
October 8/11 8/15 9/2
November 9/9 9/15 10/1
December 10/10 10/15 11/3

EDITORIAL

Special Issues and Supplements:
Bonus distribution and supplements will be provided for the following meetings:

bulletAANS/CNS Spine Section Meeting:  February 27 - March 1, Buena Vista, FL - February issue
bulletAANS Annual Meeting:  April 26 - May 1, Chicago, IL - April issue
bulletCNS Annual Meeting:  September 20- - 25, Orlando, FL - September issue
bulletNASS Annual Meeting:  October 14 - 18, Toronto, Canada - October issue
bulletAANS/CNS Pediatric Section Meeting:  TBD - November issue

JNS Details:  Each issue averages 25 articles with a typical length of six pages each.  The standard sections and features include clinical articles, laboratory investigations, case reports, historical vignettes, book reviews, a neurosurgical forum and notices.  Editorial originates from the AANS Annual Meeting and is 100 percent submitted with a clissic tri-peer review process. 

JNS Editorial Acceptance Rate:  20% of submissions

JNS:  Pediatrics and JNS:  Spine Details:  Each issue averages 20 articles with a typical lenght of six pages each.  Editorial is 100 percent submitted with a classic tri-peer review process.

JNS:  Pediatrics and JNS:  Spine Editorial Acceptance Rate:  60% of submissions

CIRCULATION & DEMOGRAPHICS

Circulation

Territorial Distribution
US/Canada: 6,189
International: 3,081
Total: 9,270

Verification:  Sworn Statement

Details:  The circulation parameters include neurological surgeons, neuroradiologists and related specialists, such as neurologists, head & neck and general surgeons.  Other professionals having interest in the JNS publications include those in medical teaching, administration and research.  Subscribers also include medical professionals in the military.

Demographics

Practice Setting

Neurosurgical Groups 53%
Multi-Specialty Groups 35%
Neurosurgical Solo 13%
Other 2%

 

Breakdown by Region

Southeast 30%
Southwest 26%
Northwest 23%
Northeast 21%

 

Neurosurgical Subspecialty

Spine 28%
Tumor 22%
Cerebrovascular 13%
Trauma 12%
Stereotactic 5%
Pediatric 5%
Skull Base lesions 4%
Other 4%
Peripheral Nerve 3%
Pain Medicine 2%
Epilepsy 2%

 

Practice Type

Community Hospital 49%
Academic Health/Medical School 34%
Other 13%
Armed Forces/Veterans Administration 2%
Government Hospital/Health Facility 2%

 

Years Out of Residency

Over 20 38%
16 - 20 16%
11 - 15 17%
6 - 10 18%
Less than 5 11%

 

AANS ADVERTISING OPPORTUNITIES

2008 Official Publication of the American Association of Neurological Surgeons Annual Meeting

bulletAANS Destination Guide
bulletAANS Preliminary Program
bulletProgram Guide
bulletHotel Room Drop

The AANS is hosting its 2008 Annual Meeting in Chicago from April 26 to May 1.  The largest gathering of neurological surgeons in the United States also draws a large international attendance.  With record-breaking attendance at the 2007 Annual Meeting, the AANS expect nearly 3,000 medical attendees in Chicago.  A variety of outstanding direct impact advertising opportunities exist to increase your company's exposure to this influential market.

Bulletin:  The Socioeconomic and Professional Magazine for AANS Members

bulletThe official publication of the AANS, the Bulletin features news about the AANS and the field of neurosurgery, with a special emphasis on socioeconomic topics.  The Bulletin is published Quarterly

For information on any or all of the above mentioned AANS Advertising Opportunities, contact:

Greg Pessagno
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Phone:  443-512-8899, ext. 109
Email:  greg.pessagno@wt-group.com

JNS CLASSIFIED ADVERTISING

                   Journal of Neurosurgery
                   Classified Display Rates

Frequency Full Page
(7-1/4" x 10")
1/2 Page Horizontal
(3-1/8" x 9-5/8")
1/2 Page
Vertical
(6-5/8" x 4-11/16")
1/4 Page
(3-1/8"x 4-11/16")
1x $1,995 $1,360 $1,360 $1,010
3x $1,850 $1,270 $1,270 $920
6x $1,720 $1,170 $1,170 $865
12x $1,650 $1,160 $1,160 $840

Display Ad Color Fee (in addition to the ad rate cost for full or fractional pages)
Standard $625
Matched $670
4-Color $1,400

Classified Contact Information:
Mary Lorenzen
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Phone:  443-512-8899, ext 113
Email:  mary.lorenzen@wt-group.com

INSERTION ORDER FORMS

bulletDisplay
bulletClassified
 
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