The Walchli Tauber Group, Inc.
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JOURNAL
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2008 Advertising Rates
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| Staff | |
| Rates | |
| Inserts | |
| Issuance and Closing | |
| Mechanical Requirements | |
| Editorial | |
| Circulation Information | |
| PDF Printable Version of Rate Card | |
| Online Insertion Order | |
| Request a Media Kit |
Advertising Representative:
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
Phone: 443-512-8899
Fax: 443-512-8909
David Baker - Ext. 105; Email: david.baker@wt-group.com
Steve Tauber - Ext. 103; Email: stephen.tauber@wt-group.com
Gary Walchli - Ext. 102; Email: gary.walchli@wt-group.com
Ad Production:
Kozbi Simmons- Ext. 115; Email: kozbi.simmons@wt-group.com
Publisher
American Society For Microbiology
1752 N Street, NW
Washington D.C. 20036-2804
Telephone: 202-737-3600
Fax: 202-942-9355
Email: journals@asmusa.org
Web Site: http://www.journals.asm.org/
Editor-in-Chief:
Andrew B. Onderdonk, Ph.D.,
Channing Laboratory
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Earned Black & White Rates |
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| 1x | 3x | 6x | 12x | 24x | 36x | 48x | |
| Full Page | $2,075 | $2,025 | $2,000 | $1,945 | $1,875 | $1,825 | $1,750 |
| 1/2 Page | $1,410 | $1,390 | $1,370 | $1,330 | $1,295 | $1,250 | $1,205 |
| 1/4 Page | $990 | $980 | $970 | $945 | ---- | ---- | ---- |
COLOR
| In addition to earned black-and-white rates | |
| Standard | $880 |
| Matched | $910 |
| 3 & 4-Color | $1,715 |
Bleed: No charge
Effective Date & Discounts
Calendar Year January-December 2008
Effective Rate Date: January 2008
Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.
Earned Rates: Based upon accumulated space during 12-month period (e.g., 6 full pages and 6 half pages earn 12x rate). The earned rate in any one ASM Journal will be cumulative over all ASM Journals and the earned rate will be applied in each instance.
Special Positions
Non-cancelable. Add to earned black-and-white rate (Color additional).
| 2nd Cover | 25% |
| 3rd Cover | 25% |
| 4th Cover | 50% |
| Page Facing First Text | 25% |
| Page Facing Contents | 25% |
| Page Facing Cover 2 | 25% |
Journal Mark® and Belly Bands
Rates upon request.
Rates and Requirements
2-Page Insert: 2 times earned B/W page rate.
4-Page Insert: 4 times earned B/W page rate.
8-Page Insert: 8 times earned B/W page rate.
Back up Rates Per Page: One-half earned B/W page rate
Larger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon request.
Special Handling Charges: For unusual insert handling, rates upon request.
Business Reply Cards: 2 times Earned black-and-white page rate. (A business reply card will be accepted when run in conjunction with an advertisement of at least one (1) page. Please check for minimum and maximum sizes, paper stock, and binding requirements.)
Sizes and Specifications
Trim Size: 8-1/8 inches x 10-7/8 inches.
Insert Sizes:2 Page Insert - 8-3/8'' wide x 11-3/16'' high
4 page Insert - 16-3/4'' wide x 11-3/16'' high (before folding)
Trimming: 3/16'' off top, 1/8" bottom, gutter and outside edge; margin for live matter 1/2" inside all edges of untrimmed insert.
Stock: 70lb. minimum, 100lb text maximum.Copy Clearance: All inserts are subject to approval by the American Society for Microbiology. Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval.
Shipping: Advertising contracts, insertion orders and all materials pertinent to JCM:
Kozbi Simmons: 443-512-8899 ext. 115
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Email: kozbi.simmons@wt-group.comShip Inserts To:
Journal of Clinical Microbiology
(Month & Quantity)
c/o Cadmus Insert Storage
500 Cadmus Lane
Easton, MD 21601-0969
Frequency: Monthly
Mailing Date: 2nd week of preceding month
Closing Dates:
| Issue Date | Space Reservation | Material Due |
| January | 12/5 | 12/14 |
| February | 1/4 | 1/21 |
| March | 2/5 | 2/21 |
| April | 3/5 | 3/21 |
| May | 4/4 | 4/21 |
| June | 5/5 | 5/21 |
| July | 6/5 | 6/20 |
| August | 7/4 | 7/21 |
| September | 8/5 | 8/21 |
| October | 9/5 | 9/22 |
| November | 10/6 | 10/21 |
| December | 11/5 | 11/21 |
Ad Sizes (width x depth)
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| Final Trim Size: 8-1/8" Wide X 10-7/8" High | ||||||||||||||||||||||||||||||
Paper Stock:
Inside pages: 50lb. coated
Covers: 70lb gloss cover stock
Type of Binding: Perfect
Half-Tone Screen Requirements: 150 line screen
Reproduction Requirements:
JCM is produced digitally and printed Direct-to-Plate (DTP). Below is the file format submission information for ads:
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All ads must be submitted as high-resolution PDF's with the advertiser name and issue date in the filename. | |
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Upload a high-resolution PDF to The Walchli Tauber Group, Inc. FTP site at ftp2.wtgroup.com | |
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User: wtgroupftp | |
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Password: sendfiles | |
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Find the folder for JCM and the issue date for your ad and copy your high-resolution PDF into that file. | |
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Send an Email to kozbi.simmons@wt-group.com indicating that materials have been uploaded. | |
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You can also email the PDF to kozbi.simmons@wt-group.com if the file is less than 10 MB | |
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Ads may be submitted on CD-ROM.
WinZip and Stuffit are the only acceptable compression techniques.
Ship to: | |
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All color digital ads submitted must be CMYK |
Disposition of Material: Destroyed after one year
| June - Convention Issue for the ASM General Meeting | |
| October - Convention issue for ICAAC Meeting (Inter-science Congress on Antimicrobial Agents and Chemotherapy) |
General Editorial Direction
JCM publishes primary research in the applied microbiological aspects of human and animal infections and infestations, with particular emphasis on their etiologic agents, diagnosis, and epidemiology. Articles on quality control procedures, applications and evaluations of commercially prepared tests and kits, phage typing systems, automation, and technological developments are featured.
Circulation (December 2006)
3,599 Online 7,348 Total (Print & Online) 10,947
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Territorial Distribution (Print) |
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| U.S. | 2,290 |
| Foreign | 1,309 |
| Total | 3,599 |
Coverage and Market: International
Market Served: Scientists and laboratory personnel involved in all aspects of clinical microbiology research and practice.
Circulation Verification
Sworn Statement
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