The Walchli Tauber Group, Inc.

JOURNAL OF THE AMERICAN PODIATRIC MEDICAL ASSOCIATION

2008 Advertising Rates

 

  Rates
Inserts
Issuance and Closing
Mechanical Requirements
Editorial
Circulation
Download PDF Printable Version
Member Breakdown by State
Request a Media Kit
Insertion Order Form


Advertising Representative:

The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
Phone:  443-512-8899
Fax:  443-512-8909
David Baker - Ext. 105; Email: david.baker@wt-group.com
Gary Walchli - Ext. 102; Email: gary.walchli@wt-group.com
Steve Tauber - Ext. 103; Email: stephen.tauber@wt-group.com
Ad Production:
Kozbi Simmons- Ext. 115; Email:  kozbi.simmons@wt-group.com

Publisher

American Podiatric Medical Association
9312 Old Georgetown Road
Bethesda, MD 20814-1698
Telephone: 301-571-9200

RATES

Earned Black & White Rates

  1x 6x 12x 24x
Full Page $1,635 $1,325 $1,235 $1,170
1/2 Page $1,200 $915 $820 $760
1/4 Page $820 $660 $600 ----

COLOR

In addition to earned black-and-white rates.
Standard $455
Matched $575
3-Color & 4-Color $825

Bleed: No charge

Effective Date & Discounts

Calendar Year: January-December 2008
Effective Rate Date: January 2008
Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.
Special Positions
Non-cancelable. Add to earned black-and-white rate (color additional).
SPECIAL POSITIONS  
2nd Cover 25%
3rd Cover 25%
4th Cover 50%
Table of Contents 25%
Page Facing First Text 25%
Page Facing 2nd Cover 25%

Journal Mark® and Belly Bands

Rates upon request.

INSERT INFORMATION

Rates and Requirements

2-Page Insert: 2 times earned B/W page rate.
4-Page Insert: 4 times earned B/W page rate.
8-Page Insert: 8 times earned B/W page rate.

Back up Rates Per Page: One-half earned B/W page rate

Larger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon request.

Special Handling Charges: For unusual insert handling, rates upon request.

Business Reply Cards: Earned black-and-white page rate. (A business reply card will be accepted when run in conjunction with an advertisement of at least one (1) page. Please check for minimum and maximum sizes, paper stock, and binding requirements.)

Sizes and Specifications

Sizes:

2-Page Insert - 8 3/8" x 11 1/8"
4-Page Insert - 8 3/8" x 11 1/8" - supplied folded

Trimming:

3/16" off top, 1/8" bottom, gutter and outside edge; margin for live matter 5/8" inside all edges of untrimmed insert.

Stock: 70lb. minimum, 100lb. text maximum.

Quantity: 14,500

Copy Clearance: All inserts are subject to approval by the Editor. Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval.

Shipping: Advertising contracts, insertion orders and all materials pertinent to Journal of the American Podiatric Medical Association:

Journal of the American Podiatric Medical Association (Month)
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015

Ship Inserts To:

Journal of the American Podiatric Medical Association
(Month & Quantity)
c/o Cadmus Journal Services
500 Cadmus Lane
Easton, MD 21601-0969

ISSUANCE AND CLOSING

Frequency: 6 times a year.

Mailing Date and Class: Periodicals rate postage, naked

Closing Dates:

Issue Date Space Reservation Material Due
January 12/6 12/13
March 2/7 2/12
May 4/7 4/11
July 6/6 6/13
September 8/7 8/14
November 10/6 10/10

Cancellations cannot be accepted later than one week after space reservation date.

MECHANICAL REQUIREMENTS

Ad Sizes
(width x depth)
  Ad Sizes Bleed Sizes
  Width Height Width Height
Full Page 7" 10" 8 3/8" 11 1/8"
1/2 Page (Horizontal) 7" 5" 8 3/8" 5 1/2"
1/2 Page (Vertical) 3 1/2" 10" 4 1/4" 11 1/8"
1/4 Page 3 1/2" 5" ---- ----
Final Trim Size: 8 1/8" x 10 7/8"

Trim Size: Journal trims 3/16" off top, 1/8" bottom, gutter and outside edge.

Live Matter: Should be kept to a minimum of 1/2" inside trimmed edges, and a minimum of 1/2" should be allowed for the bind.

Paper Stock: Inside Pages and Covers: Coated

Type of Binding: Perfect

Reproduction Requirements:

The Journal of the American Podiatric Medical Association is produced digitally and printed Direct-to-Plate (DTP).  Below is the file format submission information for ads:

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All ads must be submitted as high-resolution PDF's with the advertiser name and issue date in the filename.

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Upload a high-resolution PDF to The Walchli Tauber Group, Inc. FTP site at ftp2.wtgroup.com

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User:  wtgroupftp

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Password:  sendfiles

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Find the folder for Journal of the American Podiatric Medical Association and the issue date for your ad and copy your high-resolution PDF into that file.

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Send an Email to kozbi.simmons@wt-group.com indicating that materials have been uploaded.

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You can also email the PDF to kozbi.simmons@wt-group.com if the file is less than 10 MB

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Ads may be submitted on CD-ROM.  WinZip and Stuffit are the only acceptable compression techniques.  Ship to:
The Walchli Tauber Group
Attn:  Kozbi Simmons
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015

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All color digital ads submitted must be CMYK

Disposition of Material: Destroyed after one year

EDITORIAL

Special Issues

bulletJuly - Convention issue for the APMA National Convention

General Editorial Direction

Journal of the American Podiatric Medical Association publishes original articles, clinical reports, book reviews, special communications and editorials of current interest to the podiatric medical professional.

CIRCULATION

Circulation

Total Paid: 13,981

Circulation Verification

Sworn Statement

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