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The Walchli Tauber Group, Inc. |
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CHEST Physician |
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THE OFFICIAL NEWS PUBLICATION OF THE AMERICAN COLLEGE OF CHEST PHYSICIANS |
2008 Advertising Rates
Advertising Representative:
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
Phone: 443-512-8899
Fax: 443-512-8909Greg Pessagno: 443-512-8899 ext. 109; Email: greg.pessagno@wt-group.com
Gary Walchli: 443-512-8899 ext. 102; Email: gary.walchli@wt-group.com
Steve Tauber: 443-512-8899 ext. 103; Email: stephen.tauber@wt-group.com
Publisher
| Elsevier Society News Group Advertising 60 Columbia Road, Building B Morristown, NJ 07960-4526 Telephone: 973-290-8200 Fax: 973-290-8250 |
Editorial Staff Mary Jo Dales Executive Editor Tel: 301-816-8770 m.dales@elsevier.com
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| Editorial 12230 Wilkins Avenue Rockville, MD 20852 Tel: 301-816-8700 |
Terry Rudd Publication Editor Tel: 301-816-8793 t.rudd@elsevier.com |
| Advertising Production Contact Judi Sheffer Production Manager Tel: 301-816-8798 Fax: 301-816-8736 j.sheffer@elsevier.com |
Advertiser Shipping Instructions Digital Files and Proofs CHEST Physician Elsevier Society News Group 12230 Wilkins Avenue Rockville, MD 20852 |
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Earned Black & White Rates |
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| 1x | 3x | 6x | 12x | 24x | 36x | 48x | 72x | 120x | |
| King Page | $3,245 | $3,225 | $3,200 | $3,130 | $3,030 | $3,000 | $2,845 | $2,830 | $2,800 |
| 3/4 Page | $2,915 | $2,890 | $2,865 | $2,865 | $2,750 | $2,715 | $2,640 | $2,590 | $2,525 |
| Island | $2,175 | $2,155 | $2,120 | $2,055 | $2,025 | $2,000 | $1,895 | $1,850 | $1,820 |
| 1/2 Page | $1,945 | $1,925 | $1,895 | $1,850 | $1,820 | $1,785 | $1,705 | $1,665 | $1,640 |
| 1/4 Page | $1,265 | $1,255 | $1,230 | $1,215 | $1,170 | $1,155 | $1,115 | $1,110 | $1,080 |
COLOR
In addition to earned black-and-white rates.
| Standard | $1,020 |
| Matched | $1,230 |
| 3/4-Color | $1,735 |
| 5-Color | $2,800 |
| Metallic | $150 |
Bleed: No charge
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Insert Rates |
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| 1x | 3x | 6x | 12x | 24x | 36x | 48x | 72x | 120x | |
| 2 pg Tabloid/King | $6,620 | $6,580 | $6,530 | $6,385 | $6,180 | $6,120 | $5,805 | $5,775 | $5,710 |
| 2 pg "A" Island | $4,435 | $4,395 | $4,325 | $4,190 | $4,130 | $4,080 | $3,865 | $3,775 | $3,715 |
| 4 pg Tabloid/King | $13,240 | $13,160 | $13,055 | $12,770 | $12,360 | $12,240 | $11,610 | $11,545 | $11,425 |
| 4 pg "A" Island | $8,875 | $8,790 | $8,650 | $8,385 | $8,260 | $8,160 | $7,730 | $7,550 | $7,425 |
| 6 pg Tabloid/King | $19,860 | $19,735 | $19,585 | $19,155 | $18,545 | $18,360 | $17,410 | $17,320 | $17,135 |
| 6 pg "A" Island | $13,310 | $13,190 | $12,975 | $12,575 | $12,395 | $12,240 | $11,595 | $11,320 | $11,140 |
| 8 pg Tabloid/King | $26,480 | $26,315 | $26,110 | $25,540 | $24,725 | $24,480 | $23,215 | $23,095 | $22,850 |
| 8 pg "A" Island | $17,750 | $17,585 | $17,300 | $16,770 | $16,525 | $16,320 | $15,465 | $15,095 | $14,850 |
King Conversion Rates
Available for multi-page insert advertisers only.
CHEST Physician
will convert your A-size insert of 4 pages or larger into equivalent
king pages. Four color charges included in rate. Five color
additional charge.
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King Conversion Rates |
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1x |
6x |
12x |
24x |
36x |
48x |
72x |
120x |
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King 4-Page |
$13,905 |
$13,685 |
$13,425 |
$13,305 |
$13,205 |
$12,785 |
$12,605 |
$12,485 |
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King 6-Page |
$19,990 |
$19,660 |
$19,270 |
$19,090 |
$18,940 |
$18,310 |
$18,040 |
$17,860 |
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King 8-Page |
$26,075 |
$25,635 |
$25,115 |
$24,875 |
$24,675 |
$23,835 |
$23,475 |
$23,235 |
Effective Date & Discounts
Calendar Year January-December 2008
Effective Rate Date: January 2008
Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.
Special Positions
Non-cancelable. Add to earned black-and-white rate (Color additional)
| 4th Cover | King rate + 60% (plus color) |
| Page 3 | King rate + 30% (plus color) |
| Center Spread | 25% |
Belly Bands & Wall Charts
Rates upon request.
Earned Rates
Rates are based on advertising frequency in CHEST Physician within a 12-month period are are determined by the total number of units earned. Each ROB page and each page of an insert count as one unit. Each fractional page, regardless of size, counts as one unit. Space purchased by a parent company and its subsidiaries is combined to determine rate.
Sizes and Specifications
Full King Size: 10-7/8" x 14-3/8"
Minimum Insert Size: 8" x 11"Maximum paper weight: 80lb. text coated or matte for two-page (single leaf) and four-page inserts (double leaf). For larger inserts, please contact Production Department.
Multiple leaf inserts must be furnished folded.
8" x 11" inserts must be furnished at final size. No portion will trim with publication.
Quantity: 25,000
Copy Clearance: CHEST Physician requires pre-clearance of all inserts by submission of sample paper stock or paper dummy when insert is not standard. Inserts not meeting mechanical specifications are subject to a surcharge
Ship Inserts To:
CHEST Physician
c/o Publishers Press
13487 South Preston Highway
Lebanon Junction, KY 40150
Attn: Tammy Baugh
(Please ship inserts by publication and issue date. Do not combine multiple issue dates on the same skid.)
ADVERTISING INCENTIVE PROGRAMS
Combination Discounts
Advertisers who place space for the same product in both CHEST Physician and CHEST during corresponding months receive $250 off each black-and-white page in CHEST Physician. Discount applied to ad units 1/2 page or larger.
Continuity Discount
Place eleven (11) insertions for the same product during the 2006 calendar year and receive your twelfth (12th) insertion FREE. Ad units that vary in size will be averaged to determine FREE space. Premium position charges still apply to FREE insertion.
Frequency: Monthly
Closing Dates:
| Issue Date | Space Reservation | Material Due | Inserts Due |
| January | 12/17/07 | 12/26/07 | 1/3/08 |
| February | 1/18/08 | 1/28/08 | 2/1 |
| March | 2/19 | 2/26 | 3/3 |
| April | 3/19 | 3/26 | 4/1 |
| May | 4/18 | 4/25 | 5/1 |
| June | 5/19 | 5/27 | 6/2 |
| July | 6/18 | 6/25 | 7/1 |
| August | 7/21 | 7/28 | 8/1 |
| September | 8/19 | 8/26 | 9/2 |
| October | 9/18 | 9/25 | 10/1 |
| November | 10/21 | 10/28 | 11/3 |
| December | 11/14 | 11/21 | 12/2 |
Ad Sizes (width x depth)
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Printing: CHEST Physician is printed in a tabloid news format.
Binding: Saddle Stitch
Run-of-Book Reproduction Requirements
B/W or Color Advertisements
 | Digital materials required |
| MAC and PC formats accepted |
| PDF or PDFX1/A files accepted |
| Media accepted: Zip 100 MB or 250 MB, CD-ROM |
| Ads will not be accepted via e-mail or FTP |
| Digital files will not be altered |
| All files must be 100% |
| CT files must be 300 DPI (Res.12) and LW files must be 2032 (Res. 80) |
| Trapping must be included in file |
| Images/scans, fonts, logos, artwork must be included |
| All images must by CMYK (RGB images cannot be processed) |
| Third-party fonts are not accepted |
Color Proofs - Provide
two high-end digital proofs with color bars.
Publisher accepts:
| DDCP (Kodak Approval, Screen True Rite, Optronics Intelliproof) |
| High End Ink Jet (Scitex Iris, DuPont Waterproof, Fujiproof) |
| Dye Sub (Imation Rainbow, Tektronix, PHaser, Kodak 9000) |
| Color laser proofs are not accepted as color guidance |
| Proofs must be provided at 100% size |
Provider Information - Please provide the following with your media:
| Publication name and issue date |
| Advertiser, product and agency name |
| Contact name and telephone number |
| Directory of disk or CD |
Disposition of Material: Destroyed after one year
CONTRACTS AND INSERTION ORDERS
Send all contracts and insertion orders to:
Chest Physician
Elsevier Society News Group
60 Columbia Road, Bldg. B
Morristown, NJ 07960
Attn: Joan Friedman
Tel: 973-290-8211
Fax: 973-290-8250
Advertiser Shipping Instructions
Digital Files and Proofs
CHEST Physician
Elsevier Society News Group
12230 Wilkins Avenue
Rockville, MD 20852
General Editorial Direction
CHEST Physician is the official newspaper of the American College of Chest Physicians. It provides news dealing with the important issues facing cardiopulmonary and critical care physicians. The editorial content includes meeting coverage, expert commentary and clinical trial results, plus reporting on the business and politics affecting specialists in diseases of the chest.
Bonus Distribution
January Issue: Society of Critical Care Medicine - February 2-6, 2008, Honolulu, HI
May Issue: American Thoracic Society - May 16-21, 2008, Toronto, Canada
October Issue: American College of Chest Physicians - October 25-30, 2008, Philadelphia, PA
Total Circulation: 18,500
Circulation Verification
Sworn Statement/BPA Worldwide
Market Served: All members of the American College of Chest Physicians (including pulmonologists, critical care physicians, cardio-thoracic surgeons, cardiovascular surgeons and cardiologists) and all non-member critical care medicine and pulmonary disease specialists in patient care.
CHEST PHYSICIAN RECRUITMENT & CLASSIFIED ADVERTISING
Contact
Rhonda Beamer
Classified Advertising Manager
The Walchli Tauber Group, Inc.
Tel: 443-512-8899 ext. 106
Fax: 443-512-8909
rhonda.beamer@wt-group.comClosing Dates
First of month preceding month of issue (i.e. January 1st closing for February issue)
Black & White Rates
| KING PAGE RATES | 1x | 2X | 6X | 12X |
| King Full Page | $3,115 | $2,805 | $2,725 | $2,645 |
| King 1/2 Page | 1,910 | 1,720 | 1,670 | 1,630 |
| King 1/4 Page | 1,175 | 1,060 | 1,030 | 1,000 |
| King 1/6 Page | 980 | 890 | 860 | 835 |
| King 1/8 Page | 795 | 715 | 695 | 670 |
| ISLAND PAGE RATES | ||||
| Full Island Page | 2,045 | 1,845 | 1,785 | 1,740 |
| Half Island Page Horizontal | 1,370 | 1,235 | 1,205 | 1,165 |
| 1/4 Island Page Horizontal | 910 | 815 | 795 | 770 |
| COLUMN INCH RATE | ||||
| Column inch rate: Up to 180 words | 600 | 540 | 525 | 515 |
| Column Inch rate: Up to 120 words | 410 | 375 | 365 | 350 |
| Column Inch rate: Up to 60 words | 220 | 200 | 190 | 185 |
Color Rates (In Addition to black & white rates above)
| Standard color: | $160 per page or fraction |
| 4-color: | $420 per page or fraction |
Extra Discounts
Advertisers who run the same ad unit in CHEST during the same month may deduct 25% from the price of their ad unit in CHEST Physician
Confidential Box Numbers: $40
Agency Discount:
15%; applicable only to 1/4 page display size or larger
Online Ad Placement
Place your print ad on www.elsevierhealthcareers.com and get worldwide web exposure for an additional $120 (same size as print ad) for a 30 day period
Cancellations
Notifications of cancellations must be received in writing by space closing deadline. If space is cancelled after deadline or material is received too late, the advertiser will be charged for that insertion.
Mechanical Specifications
| Page Size | Type Area |
| Trim | 10-7/8" x 14-3/8" |
| King Full Page | 9-3/4" x 12" |
| King 1/2 Page Horizontal | 9-3/4" x 6" |
| King 1/2 Page Vertical | 4-3/4" x 12" |
| King 1/4 Page Horizontal | 7-14" x 4" |
| King 1/4 Page Vertical | 4-3/4" x 6" |
| King 1/6 Page | 4-3/4" x 4"" |
| King 1/8 Page | 2-1/4" x6" or 4-3/4" x 3" |
| Full Island Page | 7-1/4" x 10" |
| Half Island Page Horizontal | 7-1/4" x 5" |
| 1/4 Island Page Horizontal | 3-1/4" x 4-3/4" |
Production Requirements
| Halftones: 133-line screen |
| Publication will set type in styles available without charge. No proofs provided |
| Electronic Submission of all ads is strongly recommended |
| EMAIL TRANSMISSION OF ARTWORK: |
| Digital ads will be accepted via e-mail only if they are PDF or PDFX/1A files |
| Ads and proofs must be sized at 100% |
| Black & white proofs may be faxed to your sales representative; color proofs mucst be mailed |
| ARTWORK ON DISK: |
| MAC and PC formats accepted. Only accept PDF or PDFX/1A files |
| Media accepted: ZIP 100 MB or 250MB, Jaz, or CD-ROM |
| Digital files will not be altered |
| All files must be at 100% |
| CT files must be 300 DPI (Res 12) and LW files must be 2032 (Res 80) |
| Trapping must be included |
| Images/scans, fonts, logos, artwork must be included |
| All images must by CMYK (RGB images cannot be processed). Third party fonts are not accepted |
| COLOR PROOFS: |
| Provide to high-end digital proofs with color bars. We accept: |
| DDCP (Kodak Approval, Screen True Rite, Optronics Intelliproof). |
| High-End Ink Jet (Scitex Iris, DuPont Waterproof, Fujiproof). |
| Dye Sub (Imation Rainbow, Tektronic Phaser, Kodak 9000). |
| Color laser proofs are not accepted as color guidance. Proofs must be provided at 100% |
| PROVIDER INFORMATION: |
| Please provide the following with your media: |
| Publication name and issue date |
| Advertiser, product and agency name |
| Contact name and phone number |
| Printed directory of disk or DC |
| All supplied ad material will be destroyed unless otherwise requested |
| For further questions, please contact Judi Sheffer at 240-221-2412 |
Shipping Instructions
Send all advertising materials to:
Chest Physician
Elsevier Society News Group Classifieds
5635 Fishers Lane, 6th Floor
Rockville, MD 20852
Attn: Advertising Production
Tel: 240-221-4500
Fax: 240-221-4400
Classified Insertion Order Form
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