BELLY BAND STUDY
In October 2000, The Walchli Tauber Group conducted a survey to a sample of 500 subscribers to the AUA News to determine the visibility of the Belly Band to physicians. The AUA News is a urological news tabloid, published by Lippincott Williams & Wilkins for the American Urological Association. It carries a Belly Band on all 8 issues annually.
The study was conducted to 500 randomly selected domestic subscribers to AUA News. It was conducted under the cover of The Walchli Tauber Group and a 20% response rate was received. The results to the survey are as follows:
 | 98% of those responding to the survey saw the Belly Band |
| Of those 95% removed it from the publication themselves. |
| 62% removed the ad from the front of the publication |
| 23% slid the ad off |
| 10% turned the publication over and removed it from the back |
| 33% found the belly band annoying |
| 33% found it not useful |
| 21% found it useful |
For questions or additional information, contact your Walchli Tauber Group representative at (410) 420-0712.
