The Walchli Tauber Group, Inc.

BELLY BANDS/COVER TIPS

What could be better than an ad on the front cover of a prestigious Journal such as Pediatrics or AUA NEWS? A Belly Band is an ad that is wrapped around the outside of a publication. The advertisement shows on the front of the publication with the indication information typically on the inside of the Belly Band and editorial information on the outside back of the Belly Band. The Belly Band guarantees exposure to the advertiser utilizing it. However, since the Belly Band is removed from the publication, it is important that the advertiser reinforces their message with an advertisement within the publication.

In addition to belly bands, some of our publishing partners will now allow cover tips on their publications.  Please check with your WTG representative for availability.

Click on the link below to review the Belly Band study that was conducted which verifies the effectiveness of the Belly Band:

bulletBelly Band Study

SPECIFICATIONS:
bullet'A' Size publications
bulletAAP News
bullet Annals of Allergy
bulletAUA News

 

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