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The Walchli Tauber Group, Inc. |
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AUANEWS |
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2008 Advertising Rates |
Editor
Robert C. Flanigan, MD - Maywood, IL
Publisher
American Urological Association
1000 Corporate Blvd.
Linthicum, MD 21090
Phone: 410-689-3700
Fax: 410-689-3800
Managing Editor
Deborah F. Polly
Publications Department
American Urological Association
Advertising Representative:
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
Phone: 443-512-8899
Fax: 443-512-8909
Gary Walchli - Ext. 102; Email: gary.walchli@wt-group.com
Steve Tauber - Ext. 103; Email: stephen.tauber@wt-group.com
Advertising Production Coordinator:
Kozbi Simmons
Phone: 443-512-8899 ext. 115
Fax: 443-512-8909
Email: kozbi.simmons@wt-group.comClassified Advertising Representative:
Rhonda Beamer
phone: 443-512-8899, ext. 106
Email: rhonda.beamer@wt-group.comInternational Advertising Representative:
Point of Difference
Phone: 44 (0) 208-542-3200
Fax: 44 (0) 208-543-3810
Email: pointofdiff@btinternet.com
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Earned Black & White Rates |
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| 1x | 3x | 6x | 12x | 24x | 36x | 48x | |
| Tabloid Page | $4,140 | $4,080 | $4,000 | $3,885 | $3,770 | $3,655 | $3,545 |
| 3/4 Page | $3,990 | $3,810 | $3,740 | $3,655 | $3,580 | $3,515 | $3,400 |
| 1/2 Page | $2,970 | $2,935 | $2,895 | $2,785 | $2,765 | $2,745 | $2,625 |
| 1/2 Page Island | $2,935 | $2,895 | $2,855 | $2,775 | $2,750 | $2,715 | $2,595 |
| 1/4 Page | $1,420 | $1,390 | $1,355 | $1,330 | ----- | ----- | |
| 1/8 Page | $1,020 | $980 | $935 | $900 | ----- | ----- | |
Color
In addition to earned black-and-white rates.
| Standard | $1,000 |
| Matched | $1,070 |
| 3/4-Color | $2,475 |
Bleed: No charge
AUA NEWS CLASSIFIED RATES & CRITERIA
Line Advertising Rates: $225 for 50 words, $4.40 for each additional word
Classified
Display Rates |
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| 1x | 3x | |
| Full Page | $1,985 | $1,945 |
| 1/2 Page | $1,630 | $1,560 |
| 1/3 Page | $1,135 | $1,065 |
| 1/4 page | $885 | $850 |
| 1/6 Page | $635 | $625 |
* $40 charge for the redirection of replies to advertisements with a box number
The following items are accepted:
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Positions available |
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Open Faculty Positions |
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Course Announcements |
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Seminars |
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Meetings |
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Educational Courses |
Cancellation Policy: Cancellation requests must be made in written form by e-mail, fax or mail and will be honored for the earliest applicable issue.
Closing Date: Copy must be received six weeks in advance of the month in which the ad is to appear.
Ads must be prepaid or a purchase order must be submitted with the advertising copy.
Ads may be directed to the following:
Rhonda Beamer
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Phone: 443-512-8899, ext. 106
Email: rhonda.beamer@wt-group.com
Checks should be made payable to the American Urological Association, Inc, but mailed to the above address.
Classified
Insertion Order Form
| 1x | 3x | 6x | 12x | 24x | 36x | 48x | |
| 2-Page Insert | $7,125 | $7,025 | $6,925 | $6,735 | $6,665 | $6,585 | $6,330 |
| 4-Page Insert | $14,245 | $14,055 | $13,865 | $13,475 | $13,325 | $13,180 | $12,665 |
Back up Rates Per Page: One-half earned B/W page rate
Larger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon request.
Special Handling Charges: For unusual insert handling, rates upon request.
Business Reply Cards: Earned black-and-white page rate. (A business reply card will be accepted when run in conjunction with an advertisement of at least one (1) page. Please check for minimum and maximum sizes, paper stock, and binding requirements.)
Larger Size Business Reply Cards: Rates upon request
Effective Date & Discounts
Calendar Year January-December 2008
Effective Rate Date: January 2008
Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.
Earned Rates:
Earned rates are given to advertisers based on advertising frequency within a 12-month calendar year. The earned rate is determined by the number of insertions. A spread counts as two insertions. Full page and fractional pages count as single insertions. Each page of an insert counts as one insertion.
Rate Protection: NoneSpecial Positions
Non-cancelable. Add to earned black-and-white rate (Color additional).
| 2nd Cover | 25% |
| 3rd Cover | 25% |
| 4th Cover | 50% |
Unique Advertising Opportunities: Belly Band, Wall Charts and Patient Evaluation Tablets - Rates upon request.
| 2-Page Insert | 11.25" x 14" (tabloid) |
| 4-Page Insert | 11.25" x 14" (tabloid) |
| 2-Page Insert | 8.375" x 11.125" (A-Size) |
| 4-Page Insert | 8.375" x 11.125" (A-Size) |
| Trimming | 1/8" will be trimmed off head only |
| Stock | 70lb minimum, 100lb text maximum |
| Quantity | 16,500 |
Inserts to be supplied folded with
a minimum 3/8" lip or a maximum 7/8" lip
Copy Clearance: All inserts are subject to approval by the Editor. Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval.
Shipping:
Advertising contracts, insertion orders and Materials to:
Kozbi Simmons
AUA News
Phone: 443-512-8899 ext. 115
Fax: 443-512-8909
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Inserts to:
AUA News (Month & Quantity)
Cadmus Specialty Publications
Attn: Receiving Dept.
1991 Northhampton Street
Easton, PA 18042
Ad Sizes (width x depth)
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| Final Trim Size: 10.875" Wide X 13.5" High | ||||||||||||||||||||||||||||||||||||||||||||||||||
Paper Stock: 60lb. coated enamel
Type of Binding: Saddle-wired
Half-Tone Screen Requirements: Covers, inside, 4-color process: 133 line screen, maximum 150
Reproduction Requirements:
AUA News is produced digitally and printed Direct-to-Plate (DTP). Below are acceptable formats (in order of preference) for submission of ads:
PDF - High resolution
EPS/TIFF
QuarkXpress files with all supporting art/fonts
All digital ads submitted must be submitted in CMYK. All digital ads submitted must include a press quality proof of the ad and specify if the ad bleeds. Should corrections be required to digital ads submitted, a minimum production fee of $100 will be applied. Ads may be submitted on ZIP discs or CD-ROM. WinZip or Stuffit are the only acceptable compression techniques.Mechanicals or camera-ready copy only accepted for black and white ads.
Important: All ads require proofs
For additional information on submission of digital ads visit http://cpc.cadmus.com/ads/index.asp
Disposition of Material: Destroyed after one year
Established: 1996
Frequency: Monthly
Closing Dates:
| Issue Date | Space Reservation | Material Due | Inserts Due |
| January | 12/3 | 12/11 | 12/26 |
| February (Convention) | 1/2 | 1/11 | 1/25 |
| March (Convention) | 2/1 | 2/11 | 2/25 |
| April (Convention) | 3/3 | 3/11 | 3/25 |
| May | 4/1 | 4/11 | 4/25 |
| June (Post-Convention) | 5/1 | 5/12 | 5/26 |
| July (Post-Convention) | 6/2 | 6/11 | 6/25 |
| August (Post-Convention) | 7/1 | 7/11 | 7/25 |
| September | 8/1 | 8/11 | 8/25 |
| October | 9/1 | 9/11 | 9/25 |
| November | 10/1 | 10/10 | 10/24 |
| December | 11/3 | 11/11 | 11/25 |
Cancellations cannot be accepted later than one week after space reservation date. Publication set copy, one week before closing date for space.
Special Issues
| April - AUA Convention - May 17 - 22, Orlando, FL |
General Editorial Direction
AUA News features current, highly relevant cutting edge news of practical value to urologists while also serving as a vehicle for prompt and current communication between the organization and its members.
Origin of Editorial
All articles are originally submitted and peer-reviewed
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Territorial Distribution |
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| Total U.S. | 11,875 |
| Total Foreign | 3,360 |
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Paid Distribution |
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| Total Paid | 15,235 |
| Total Free | 56 |
Circulation Verification
Sworn Statement
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