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| Rates | |
| Inserts | |
| Issuance and Closing | |
| Mechanical Requirements | |
| Editorial | |
| Circulation | |
| Rate Card PDF | |
| Member Breakdown by State | |
| Request a Media Kit | |
| Insertion Order Form |
The Walchli Tauber Group, Inc.
APMA News
2008 Advertising Rates
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|
| Rates | |
| Inserts | |
| Issuance and Closing | |
| Mechanical Requirements | |
| Editorial | |
| Circulation | |
| Rate Card PDF | |
| Member Breakdown by State | |
| Request a Media Kit | |
| Insertion Order Form |
Advertising Representative:
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
Phone: 443-512-8899
Fax: 443-512-8909
David Baker - Ext. 105; Email: david.baker@wt-group.com
Gary Walchli - Ext. 102; Email: gary.walchli@wt-group.com
Steve Tauber - Ext. 103; Email: stephen.tauber@wt-group.com
Ad Production:
Kozbi Simmons - Ext. 115; Email: kozbi.simmons@wt-group.com
Publisher
American Podiatric Medical Association
9312 Old Georgetown Road
Bethesda, MD 20814-1698
Telephone: 301-571-9200
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Earned Black & White Rates
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COLOR
| In addition to earned black-and-white rates. | |
| Standard | $485 |
| Matched | $570 |
| 3 & 4-Color | $845 |
Bleed: No charge
Effective Date & Discounts
Calendar Year January-December 2008
Effective Rate Date: January 2008
Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.
Special Positions
Non-cancelable. Add to earned black-and-white rate (color additional).
| 2nd Cover | 25% |
| 3rd Cover | 25% |
| 4th Cover | 50% |
| Table of Contents | 25% |
| Center Spread | 25% |
Journal Mark® and Belly Bands
Rates upon request.
Rates and Requirements
2-Page Insert: 2 times earned B/W page rate.
4-Page Insert: 4 times earned B/W page rate.
8-Page Insert: 8 times earned B/W page rate.
Back up Rates Per Page: One-half earned B/W page rate
Larger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon request.
Special Handling Charges: For unusual insert handling, rates upon request.
Business Reply Cards: Earned black-and-white page rate. (A business reply card will be accepted when run in conjunction with an advertisement of at least one (1) page. Please check for minimum and maximum sizes, paper stock, and binding requirements.)
Sizes and Specifications
Sizes:
2-Page Insert - 8 3/8" x 11 1/8"
4-Page Insert - 8 3/8" x 11 1/8" - supplied foldedInserts must have at least a 1/4 inch high folio lip and a 4 inch minimum low folio binding flap.
Trimming:
3/16" off top, 1/8" bottom, gutter and outside edge; margin for live matter 5/8" inside all edges of untrimmed insert.
Stock: 70lb. minimum, 100lb. text maximum.
Quantity: 15,000
Copy Clearance: All inserts are subject to approval by the Editor. Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval.
Shipping: Advertising contracts, insertion orders and all materials pertinent to APMA News:
APMA News (Month)
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015Ship Inserts To:
APMA News
(Month & Quantity)
United Litho
21800 Beaumeade Circle
Ashburn, VA 20147
Phone: (703) 858-1000
Frequency: 10 Times a year.
Mailing Date and Class: Periodicals rate postage, bare
Closing Dates:
| Issue Date | Space Reservation | Material Due |
| January | 11/28 | 12/4 |
| February | 1/2 | 1/4 |
| March | 1/30 | 2/5 |
| April | 2/28 | 3/7 |
| May | 3/26 | 4/2 |
| June | 4/29 | 5/3 |
| July/August | 6/20 | 6/26 |
| September | 7/23 | 8/6 |
| October | 8/27 | 9/4 |
| November/December | 10/14 | 10/21 |
Cancellations cannot be accepted later than one week after space reservation date.
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Ad Sizes (width x depth)
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| Final Trim Size: 8 1/8" x 10 7/8" | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
Trim Size: Journal trims 3/16" off top, 1/8" bottom, gutter and outside edge.
Live Matter: Should be kept to a minimum of 1/2" inside trimmed edges, and a minimum of 1/2" should be allowed for the bind.
Paper Stock:
Inside Pages and Covers: Coated
4-Color Process AvailableType of Binding: Saddle Stitched
Reproduction Requirements:
APMA News is produced digitally and printed Direct-to-Plate (DTP). Below is the file format submission information for ads:
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All ads must be submitted as high-resolution PDF's with the advertiser name and issue date in the filename. |
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Upload a high-resolution PDF to The Walchli Tauber Group, Inc. FTP site at ftp2.wtgroup.com |
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User: wtgroupftp |
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Password: sendfiles |
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Find the folder for APMA News and the issue date for your ad and copy your high-resolution PDF into that file. |
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Send an Email to kozbi.simmons@wt-group.com indicating that materials have been uploaded. |
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You can also email the PDF to kozbi.simmons@wt-group.com if the file is less than 10 MB |
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Ads may be submitted on CD-ROM.
WinZip and Stuffit are the only acceptable compression techniques.
Ship to: |
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All color digital ads submitted must be CMYK |
Disposition of Material: Destroyed after one year
Special Issues
| June - Convention issue for the APMA National Convention |
General Editorial Direction
APMA News addresses socioeconomic problems, current legislative affairs, practice management and other areas of current interest to the podiatric medical professional.
Circulation
Paid..............13,759
Free.................. 210
Total............ 13,969Circulation Verification
Sworn Statement
Insertion Order Form
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