The Walchli Tauber Group, Inc.

  

ANNALS OF ALLERGY, ASTHMA & IMMUNOLOGY

2008 Advertising Rates

 

 

Rates
Inserts
Issuance and Closing
Mechanical Requirements
Editorial
Circulation & Demographics
Classified Advertising
Download PDF Printable Version
Insertion Order Forms
Request a Media Kit

 

Advertising Representative:

The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
Phone:  443-512-8899
Fax:  443-512-8909
Gary Walchli - Ext. 102
Email: gary.walchli@wt-group.com
Steve Tauber Ext. 103
Email: stephen.tauber@wt-group.com
Ad Production:
Kozbi Simmons - Ext. 115
Email:  kozbi.simmons@wt-group.com

Publisher

The American College of Allergy, Asthma & Immunology
85 W. Algonquin Road, Suite 550
Arlington Heights, IL 60005
Telephone: (847) 427-1200

RATES

(Product ad rates only; click here for classified display rates) 

Earned Black & White Rates
  1x 6x 12x 24x 36x 48x 60x 72x 84x 96x 108x
Full Page $1,625 $1,590 $1,555 $1,510 $1,480 $1,445 $1,420 $1,345 $1,320 $1,300 $1,290
1/2 Page $1,115 $1,100 $1,075 $1,035 $1,015 $1,000 $985 $930 $905 $890 $875
1/4 Page $770 $765 $745 ----- ----- ----- ----- ----- ----- ----- -----

COLOR

In addition to earned black-and-white rates.

Standard $760
Matched $790
3/4-Color $1,715

Bleed: No charge

Effective Date & Discounts

Calendar Year January-December 2008

Effective Rate Date: January 2008

Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.

Special Positions

Non-cancelable. Add to earned black-and-white rate (color additional).

Covers
2nd Cover 25%
3rd Cover 25%
4th Cover 50%

Other Positions
Page Facing 2nd Cover 25%
Page Facing "Review Article" 25%
Page Facing Contents 25%
Page Facing First Article 25%
Journal Mark® and Belly Bands

Rates upon request.

INSERT INFORMATION

Rates and Requirements

2-Page Insert: 2 times earned B/W page rate.
4-Page Insert: 4 times earned B/W page rate.
8-Page Insert: 8 times earned B/W page rate.

Back up Rates Per Page: One-half earned B/W page rate

Larger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon request.

Business Reply Cards: Earned black-and-white page rate. (A business reply card will be accepted when run in conjunction with an advertisement of at least one (1) page. Please check for minimum and maximum sizes, paper stock, and binding requirements.)

Sizes and Specifications

Sizes:

2-Page insert - 8 3/8" x 11 1/8"
4-Page insert - Folded: 8 3/8" x 11 1/8"

Trimming: 3/16" off top, 1/8" bottom, gutter and outside edge; margin for live matter 5/8" inside all edges of untrimmed insert


Stock: 70lb. maximum

Quantity: 6,000

Copy Clearance: All inserts are subject to approval by the Editor. Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval.

Shipping: Advertising contracts, insertion orders and all materials pertinent to Annals of Allergy, Asthma & Immunology:

Annals of Allergy, Asthma & Immunology (month)
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015

Ship Inserts To:

Annals of Allergy, Asthma & Immunology
(Month & Quantity)
c/o Cadmus Journal Services
500 Cadmus Lane
Easton, MD 21601-0969

ISSUANCE AND CLOSING

Frequency: Monthly

Mailing Date and Class: Periodical postage; in wrappers

Closing Dates:

Issue Date Space Reservation Material Due Inserts Due
January 12/1 12/8 12/28
February 1/1 1/8 1/28
March 2/1 2/8 2/28
April 3/1 3/8 3/28
May 4/1 4/8 4/28
June 5/1 5/8 5/28
July 6/1 6/8 6/28
August 7/1 7/8 7/28
September 8/1 8/8 8/28
October 9/1 9/8 9/28
November 10/1 10/8 10/28
December 11/1 11/8 11/28

MECHANICAL REQUIREMENTS

Ad Sizes
(width x depth)

  Ad Sizes Bleed Sizes
  Width Height Width Height
Full Page 7" 10" 8 3/8" 11 1/8"
1/2 Page (Horizontal) 7" 5" 8 3/8" 5 1/2"
1/2 Page (Vertical) 3 1/2" 10" 4 3/4" 11 1/8"
1/4 Page 3 1/2" 5" ----- -----
Final Trim Size: 8 1/8" x 10 7/8"

Paper Stock:

Inside Pages: 60lb offset
Covers: 90 lb. offset, coated two sides
4-Color Process: 60 lb. offset

Type of Binding: Perfect

Half-Tone Screen Requirements: Covers, inside, 4-color process: 133 line screen, maximum 150

Reproduction Requirements: 

Annals of Allergy, Asthma & Immunology is produced digitally and printed Direct-to-Plate (DTP).  Below are acceptable formats (in order of preference) for submission of ads:

  1. PDF - High resolution

  2. EPS/TIFF

  3. QuarkXpress files with all supporting art/fonts
    All digital ads submitted must be submitted in CMYK.  All digital ads submitted must include a press quality proof of the ad and specify if the ad bleeds.  Should corrections be required to digital ads submitted, a minimum production fee of $100 will be applied.  Ads may be submitted on ZIP discs or CD-ROM.  WinZip or Stuffit are the only acceptable compression techniques.

  4. Negatives right reading with emulsion side down must be marked for color, with register marks, center marks and trim marks clearly indicated.

  5. Mechanicals or camera-ready copy only accepted for black and white ads.
    Important:  All ads require proofs
    For additional information on submission of digital ads visit http://cpc.cadmus.com/ads/index.asp

Disposition of Material: Destroyed after one year

EDITORIAL

Special Issues

bulletOctober - The October issue is the convention issue for the ACAAI meeting

General Editorial Direction

The Annals of Allergy, Asthma & Immunology is dedicated to providing a vehicle of communication for the physician treating allergic or immunologic disorders or asthma. This is accomplished by keeping the clinician informed of the latest knowledge of basic and clinical concepts; pharmacology, and clinical use of drugs; dermatologic, gastrointestinal, respiratory, ocular and other immunologic disorders. This is provided by a variety of editorial features including CME review articles, clinical allergy and immunology rounds, as well as a variety of original scientific communications that emanate from the US and other countries through out the world.

Origin of Editorial

All articles are originally submitted and peer-reviewed.

CIRCULATION & DEMOGRAPHICS

Territorial Distribution

Total United States:  4,310
Total Foreign:  766

Total Paid: 4,664

Circulation Verification

Sworn Statement

Demographics

DEMOGRAPHICS
Board Certification Professional Description Sub-Specialty
Allergy/Immunology 91% Allergist 87% Allergy/Immunology 69%
Pediatrics 44% Pediatric Allergist 4% Allergy 26%
Internal Medicine 41% Other 7% Pediatric Allergy 16%
Other 5%     Other 6%
       
* Percentage add up to more than 100% due to multiple responses

ANNALS OF ALLERGY, ASTHMA & IMMUNOLOGY
CLASSIFIED RATES & SPECIFICATIONS

Classified Line Ad Rates

  1x Frequency Rate
30 Words or Less $150 per issue
Each additional word over 30 $3.25 per word per issue
Additional Options
Boldface $45 per issue
Boxed ad $95 per issue
Blind box $45 per issue

Classified Display Ad Rates

Sizes (wide/deep) 1 Time 3 Times
Full page
7" x 10"		 $1,625/issue $1,590/issue
1/2 page (vertical)
3-1/2" x 10"		 $1,115/issue $1,100/issue
1/2 page (horizontal)
7" x 5"		 $1,115/issue $1,100/issue
1/4 page
3-1/4" x 5"		 $770/issue $765/issue

Color Charges

In addition to black-and-white rates: 
Standard $760
Matched $790
3 or 4-color $1,715

Closing Dates

1st of second month preceding month of issue

Payment Information

For additional information contact:

Classified Ads
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Rhonda Beamer: 443-512-8899 ext. 106
FAX:  443-512-8909
Email: rhonda.beamer@wt-group.com
 

Payment Information & Terms:

bulletAds must be relevant to medicine
bulletTerms are net; no agency commission
bulletVisa/MasterCard accepted
bulletAds must be pre-paid
bulletPurchase order okay
bulletNo refunds for canceled ads
bulletChecks to be made payable to:

American College of Allergy, Asthma & Immunology
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015

INSERTION ORDER FORMS

bulletDisplay
bulletClassified
 
HOME PAGE