The Walchli Tauber Group, Inc.

APPLIED AND ENVIRONMENTAL
 MICROBIOLOGY

2008 Advertising Rates

  Staff
  Rates
  Inserts
  Issuance and Closing
  Mechanical Requirements
  Editorial
  Circulation Information
  PDF Printable Version of Rate Card
  Online Insertion Order
  Request a Media Kit
 

STAFF

Advertising Representative:

The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
Phone:  443-512-8899
Fax:  443-512-8909
David Baker - Ext. 105; Email:  david.baker@wt-group.com
Steve Tauber - Ext. 103; Email:  stephen.tauber@wt-group.com
Gary Walchli - Ext. 102; Email:  gary.walchli@wt-group.com
Ad Production:
Kozbi Simmons - Ext. 115; Email:  kozbi.simmons@wt-group.com

Publisher

American Society For Microbiology
1752 N Street, NW
Washington D.C. 20036-2804
Telephone: 202-737-3600
Fax: 202-942-9355
Email:  journals@asmusa.org 
Web Site:
  http://www.journals.asm.org/

Editor-in-Chief:  

L. Nicholas Ornston, Ph.D.,    
Yale University

RATES

Earned Black & White Rates

  1x 3x 6x 12x 24x
Full Page $1,425 $1,380 $1,350 $1,300 $1,275
1/2 Page $975 $960 $950 $920 $875
1/4 Page $680 $650 $630 $610 ----

COLOR

In addition to earned black-and-white rates
Standard $915
Matched $945
3 & 4-Color $1,420

Bleed: No charge

Effective Date & Discounts

Calendar Year January-December 2008

Effective Rate Date: January 2008

Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.

Earned Rates:  Based upon accumulated space during 12-month period (e.g., 6 full pages and 6 half pages earn 12x rate).  The earned rate in any one ASM Journal will be cumulative over all ASM Journals and the earned rate will be applied in each instance.

Special Positions

Non-cancelable. Add to earned black-and-white rate (Color additional).

2nd Cover 25%
3rd Cover 25%
4th Cover 50%
Page Facing First Text 25%
Page Facing Contents 25%
Page Facing Cover 2 25%
Journal Mark® and Belly Bands

Rates upon request.

INSERT INFORMATION

Rates and Requirements

2-Page Insert: 2 times earned B/W page rate.
4-Page Insert: 4 times earned B/W page rate.
8-Page Insert: 8 times earned B/W page rate.

Back up Rates Per Page: One-half earned B/W page rate

Larger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon request.

Special Handling Charges: For unusual insert handling, rates upon request.

Business Reply Cards: 2 times Earned black-and-white page rate.  (A business reply card will be accepted when run in conjunction with an advertisement of at least one (1) page. Please check for minimum and maximum sizes, paper stock, and binding requirements.)

Sizes and Specifications

Trim Size: 8-1/8 inches x 10-7/8 inches.

Insert Sizes:

2 Page Insert - 8-3/8'' wide x 11-3/16'' high
4 page Insert - 16-3/4'' wide x 11-3/16'' high (before folding)

Trimming:
  3/16'' off top, 1/8" bottom, gutter and outside edge; margin for live matter 1/2" inside all edges of untrimmed insert. 

Stock: 70lb. minimum, 100lb text maximum.

Copy Clearance: All inserts are subject to approval by the American Society for Microbiology.  Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval.

Shipping: Advertising contracts, insertion orders and all materials pertinent to AEM:

Kozbi Simmons:  443-512-8899 ext. 115
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Email:  kozbi.simmons@wt-group.com

Ship Inserts To:

Applied and Environmental Microbiology
(Month & Quantity)
c/o Cadmus Insert Storage
500 Cadmus Lane
Easton, MD 21601-0969

ISSUANCE AND CLOSING

Frequency: Monthly

Mailing Date: 1st week of publication month

Closing Dates:

Issue Date Space Reservation Material Due
January 11/30 12/10
January 12/13 12/27
February 1/02 1/10
February 1/15 1/28
March 2/01 2/11
March 2/15 2/27
April 3/03 3/10
April 3/14 3/27
May 4/01 4/10
May 4/15 4/28
June 5/01 5/09
June 5/15 5/27
July 6/02 6/10
July 6/13 6/21
August 7/01 7/08
August 7/15 7/28
September 8/01 8/10
September 8/15 8/27
October 9/01 9/10
October 9/15 9/26
November 10/01 10/10
November 10/15 10/27
December 10/31 11/10
December 11/14 11/27

MECHANICAL REQUIREMENTS

Ad Sizes (width x depth)
  Non-Bleed   Bleed
  Width Height Width Height
Full Page 7" 10" 8-3/8" 11-1/8"
1/2 Page (Horizontal) 7" 4-3/4" ----- -----
1/2 Page (Vertical) 3-1/4" 10" ----- -----
1/4 Page 3-1/4" 4-3/4" ----- -----
 Final Trim Size: 8-1/8" Wide X 10-7/8" High

Paper Stock:
Inside pages: 50lb. coated
Covers: 70lb gloss cover stock

Type of Binding: Perfect

Reproduction Requirements: 

AEM is produced digitally and printed Direct-to-Plate (DTP).  Below is the file format submission information for ads:

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All ads must be submitted as high-resolution PDF's with the advertiser name and issue date in the filename.

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Upload a high-resolution PDF to The Walchli Tauber Group, Inc. FTP site at ftp2.wtgroup.com

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User:  wtgroupftp

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Password:  sendfiles

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Find the folder for AEM and the issue date for your ad and copy your high-resolution PDF into that file.

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Send an Email to kozbi.simmons@wt-group.com indicating that materials have been uploaded.

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You can also email the PDF to kozbi.simmons@wt-group.com if the file is less than 10 MB

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Ads may be submitted on CD-ROM.  WinZip and Stuffit are the only acceptable compression techniques.  Ship to:
The Walchli Tauber Group
Attn:  Kozbi Simmons
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015

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All color digital ads submitted must be CMYK

Disposition of Material: Destroyed after one year

EDITORIAL

Special Issues

bulletJune - Convention Issue for the ASM General Meeting
bulletOctober - Convention issue - ICAAC/IDSA Joint meeting

General Editorial Direction

AEM publishes a substantial share of the most significant research in industrial microbiology and biotechnology, food microbiology, and microbial ecology.  Highlighting research findings applicable to the development of new processes of products.  AEM is a broad-based and wide-ranging scholarly journal, indispensable to many thousands of scientists to whom basic research has implications of near-term practical benefit.

CIRCULATION INFORMATION

Circulation (December 2006)

 Print 2,651
Online 7,108
Total (Print & Online) 9,759

   

Territorial Distribution (Print)

U.S. 1,733
Foreign 918
Total  2,651

Coverage and Market:  International

Market Served:  Applied and industrial microbiologists, biotechnologists, manufacturers, scientific research laboratories and institutions.

Circulation Verification

Sworn Statement

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