Earned Black & White Rates
	1x	6x	12x	24x	36x	48x	60x	72x	84x	96x
Tabloid Page	$4,325	$4,300	$4,270	$4,065	$4,000	$3,990	$3,850	$3,775	$3,725	$3,680
3/4 Page	$4,015	$3,985	$3,945	$3,870	$3,720	$3,715	$3,640	$3,545	$3,490	$3,470
1/2 Page	$3,435	$3,340	$3,280	$3,220	$3,125	$3,050	$2,980	$2,910	$2,875	$2,835
1/2 Page Island	$3,335	$3,295	$3,245	$3,180	$3,085	$3,030	$2,960	$2,800	$2,760	$2,735
1/4 Page	$2,180	$2,145	$2,105	-----	-----	-----	-----	-----	----	----

COLOR

Standard	$860
3/4-Color	$2,140

Bleed: No charge

Insert Rates
	1x	6x	12x	24x	36x	48x	60x	72x	84x	96x
2-Page Insert	$8,015	$7,905	$7,785	$7,635	$7,400	$7,260	$7,110	$6,725	$6,615	$6,555
4-Page Insert	$16,025	$15,810	$15,575	$15,275	$14,805	$14,525	$14,225	$13,455	$13,240	$13,110

Back up Rates Per Page: One-half earned B/W page rate

Larger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon request.

Special Handling Charges: For unusual insert handling, rates upon request.

Business Reply Cards: Earned black-and-white page rate. Only one business reply card is accepted per issue (A business reply card will be accepted when run in conjunction with an advertisement of at least one (1) page. Please check for minimum and maximum sizes, paper stock, and binding requirements.)

Effective Date & Discounts

Calendar Year January-December 2008

Effective Rate Date: January 2008

Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.

Special Positions

Non-cancelable. Add to earned black-and-white rate (Color additional)

4th Cover	50%
First Right Hand Page	10%
Center Spread	25%

Ad Sizes (width x depth)   Ad Sizes   Bleed Sizes    Width Height Width Height  Tabloid Page 9 " 12-1/8" 10- 5/16" 13-1/2" 3/4 Page 9 " 9-1/4" 10- 5/16" 9-1/4" 1/2 Page (Island) 6-5/8" 9-1/2" ----- ----- 1/2 Page (Vertical) 4 -3/8" 12-1/8" ----- ----- 1/2 Page (Horizontal) 9 " 6 " ----- ----- 1/4 Page (Vertical Column) 2 " 12-1/8" ----- ----- 1/4 Page (Vertical Box) 4-3/8" 6 " ----- -----

Final Trim Size: 10-1/16" Wide X 13-1/4" High

Run of Site:  $60 per thousand impressions
Banner ads will rotate on all pages including the home page and the full-text article pages.  (All banner ads appearing on the site will be equally weighted).  Projected estimated impressions are 100,000 per month.  This number will vary depending on the number of ads running on the site.  The AAP does not guarantee impressions.

E-mail Alerts:  $1,000 net/month
A banner ad will be placed at the top of eAlerts sent to subscribers and non-subscribers who opt in to the service.  43,000 individuals are registered for table of contents, keyword, article citation and other alerts.

SPECIFICATIONS

	Banner ad size:  728px X 90px
	Max size:  68k
	Gif or jpg must be provided for ad approval purposes
	Third party tags:  Accepted
	Third party tags will track clicks, impressions and serve the ad
	Rich Media:  Accepted
	Flash Files:  Accepted

	To serve Flash ads and count the Flash ad clicks, you should follow the procedure listed below:
	STEP #1) In order to track clicks in a Flash advertisement, the clickable elements for the Flash banner need to use the "clickTAG" function that Shockwave supports. To apply the clickTAG function to a Flash banner, do the following:   1a) Edit the Flash movie file (.fla). Apply the following 4 lines of code to a button in Flash for the entire banner. This button should be the top layer of the Flash ad: on (release) { getURL(_level0.clickTAG, "_blank"); } 1b) Note that the word clickTAG is case sensitive! Do not edit the code above in any way. The final click-through URL will be handled externally by the ad server. 1c) Recompile the Flash movie into a shockwave file (.swf).
	STEP #2) Have the Flash designer also provide you with a GIF image, which will be shown if the browser does not have the Flash plug-in.

Banner ad rates are net and are not commissionable.

Issue Date	Space Reservation	Material Due	Inserts Due
January	12/1	12/4	12/14
February	1/1	1/4	1/14
March	2/1	2/5	2/15
April	3/1	3/5	3/14
May	4/1	4/4	4/14
June	5/1	5/6	5/15
July	6/1	6/6	6/13
August	7/1	7/4	7/14
September	8/1	8/5	8/15
October	9/1	9/5	9/15
November	10/1	10/6	10/17
December	11/1	11/5	11/14

Special Issues

October - Convention issue for AAP National Conference & Exhibition

General Editorial Direction

AAP News is dedicated to providing information that assists its readers in accomplishing the Academy's mission - attainment of optimal physical, mental and social health for all infants, children, adolescents and young adults. It is the primary vehicle for information on the broad spectrum of health issues affecting children and adolescents, on AAP policies, activities and direction, and on relevant ideas and opinions to improve pediatric practice.

Origin of Editorial

News and feature stories, commentaries, points of view and regular columns are originally submitted and peer-reviewed.

	Below is a partial list of the AAP's Advertisement Acceptance Policies.  For a complete list of these policies, please click on the following link:  AAP Commercial Advertising Policies:
	All ads are subject to approval by the American Academy of Pediatrics.  The AAP reserves the right to accept, reject, or cancel any advertisement at any time if it is deemed not to be in keeping with the publication's standards. and to evaluate ad copy to ensure that it does not contain false or misleading statements or information contrary to AAP policy.
	All advertisements must clearly identify the advertiser and the product or service being offered.
	All advertisements must be clearly identifiable to the reader as advertisements.
	Drug advertisements must include the full generic name of each active ingredient, and all active ingredients must be listed for nutritional products.  An analysis of contents must be included in advertisements for infant formula.
	Claims that include statistical statements or clinical studies must be based on studies by qualified individuals and documented by specific references to content published in recognized scientific journals. Articles accepted for publication but not yet published may also be used, but the name and date of issue of the journal involved must be furnished.  Statements based on material approved by the FDA for the package insert are acceptable; documentation based on scientific exhibits or personal communications are not acceptable; all promotional claims must have complete citations to information to allow readers to critically evaluate the documentation.
	New ads should be supplied to the Walchli Tauber Group two weeks prior to the closing date.  Ads should be emailed to Roland Keve at roland.keve@wt-group.com.

Classified Advertising Representative:

Rhonda Beamer
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
Phone:  443-512-8899, 106
FAX:  443-512-8909
Email: rhonda.beamer@wt-group.com

Rates & Specifications

Classified Line Ad Rates (all line rates are NET PRICE)

A word is defined as one or more letters - with or without punctuation - bound by spaces.  Slashes may be used to combine two words as one, however, if more than one slash is used in a single instance, every two words will be counted as one word.  E-mail, phone and fax numbers are counted as one word each.

Words	Single Publication & Online	Both publication & Online
1 - 50	$520	$780
51 - 100	$700	$1,140
101 - 150	$850	$1,440
151 - 200	$1,025	$1,790
201 - 250	$1,220	$2,180
251 - 300	$1,375	$2,490

Additional Options
Boldface	$45per issue
Boxed ad	$95 per issue
Blind box	$45 per issue

Sizes (wide/deep)	1 Time	3 Times
Full Tabloid Page 9.5" x 13"	$4,160/issue	$3,795/issue
1/2 Page Island 7" x 10"	$3,640/issue	$3,380/issue
1/2 page 9.5" x 5.5"	$3,065/issue	$2,810/issue
1/4 page 5" x 6-1/4"	$2,260/issue	$2,175/issue
1/8 page 5" x 3"	$1,505/issue	$1,475/issue
1/12 page 3-1/4" x 3"	$1,255/issue	$1,205/issue

Color Charges

In addition to black-and-white rates:
Standard	$930
Matched	$1,075
3 or 4-color	$2,435

Issuance & Closing

Issuance:  Monthly

Closing:  1st of month preceding month of issue

Payment Information & Terms

	Ads must be relevant to medicine
	Terms are net; no agency commission
	Visa/MasterCard, American Express and Discover accepted
	Ads must be pre-paid
	No refunds for canceled ads
	Checks to be made payable to:

American Academy of Pediatrics
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015

For additional information contact:

Classified Ads
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Rhonda Beamer:  443-512-8899 ext. 106
FAX:  443-512-8909
Email: rhonda.beamer@wt-group.com

	Display
	Classified

HOME PAGE