| The Walchli Tauber Group, Inc | ||
| Plastic Surgery NEWS | ||
| 2008Advertising Rates |
Advertising Representative:
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
Phone: 443-512-8899
Fax: 443-512-8909David Baker: 443-512-8899 ext. 105; Email: david.baker@wt-group.com
Gary Walchli: 443-512-8899 ext. 102; Email: gary.walchli@wt-group.com
Steve Tauber: 443-512-8899 ext. 103; Email: stephen.tauber@wt-group.com
Publisher
American Society of Plastic Surgeons® (ASPS®)
444 East Algonquin Road
Arlington Heights, IL 60005-4664John Everson
Director of Publications
Phone: 847-228-3351
Email: jje@plasticsurgery.orgJodee Ligocki
Advertising Coordinator
Phone: 847-981-5417
Email: JAL@plasticsurgery.org
(Product ad rates only; click here for classified display rates)
|
Earned Black & White Rates |
|||||
| 1x | 6x | 11x | 17x | 22x | |
| Full Page | $2,040 | $1,945 | $1,860 | $1,815 | $1,760 |
| Junior Page | $1,755 | $1,685 | $1,605 | $1,560 | $1,520 |
| 1/2 Page | $1,520 | $1,450 | $1,385 | $1,340 | $1,315 |
| 1/3 Page | $1,360 | $1,315 | $1,235 | $1,195 | $1,180 |
| 1/4 Page | $1,275 | $1,200 | $1,135 | $1,080 | $1,020 |
| 1/8 Page | $905 | $875 | $825 | $760 | $660 |
COLOR
In addition to earned black-and-white rates.
| Standard | $595 |
| Matched | $695 |
| 3/4-Color | $940 |
Covers & Preferred Positions
| Inside Front Cover | $5,215 |
| Inside Back Cover | $4,920 |
| Back Cover | $5,510 |
Bleed: No charge
Effective Date & Discounts
Calendar Year January-December 2008
Effective Rate Date: January 2008
Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.
Special Positions
Non-cancelable. Add to earned black-and-white rate (Color additional)
| 2-page insert | 3 times earned B/W rate |
| 4-page insert | 4 times earned B/W rate |
| 8-page insert | 8 times earned B/W rate |
Junior size 2-page inserts, outserts, loose inserts, gatefolds, CD-ROM inserts and business reply cards are available. Sample must be submitted to the Publisher for approval. Please call for rates.
Insert Requirements:
Quantity: 8,000 per issue; except September issue: 10,000
Shipping label will be providedSaddle-stitched into publication, ALL INSERTS MUST have a minimum of a 4" hanger plus 1/4" foot trim. All live copy should be no closer than 1/4" from the trim.
Weight: Minimum 60# coated stock; Maximum 100# coated stock
Full Size Inserts:
Add 1/4" foot trim - Guides to foot
Furnished Size: (w) 10" x (h) 14-1/4" - Scored & Folded
Flat Size: (w) 14" x (h) 14-1/4" - includes 4" hanger
Junior Size 2-Page Inserts:
Add 1/4" foot trim - Guides to foot
Furnished Size: (w) 7-1/2" x (h) 10-1/4" - Scored & Folded
Flat Size: (w) 11-1/2" x (h) 10-1/4" - includes 4" hanger
Postal Requirements of Business Reply Cards:
Final Size of BRC: 4" x 6"
Furnished Size: (w) 7-1/2" x (h) 10-1/4" - Scored & Folded
Flat Size: (w) 10-1/8" x (h) 4-1/4"
Add 5/16" foot trim
Requirement Stock: 75# hi bulk (required by USPS)
Tipped Inserts: Requests will not be accepted.
| Trim Size: 11" x 15" | Non-Bleed | Bleed |
| Full Page | 9-13/16" x 14-7/16" | 11-1/4" x 15-1/4" |
| Junior Page | 7-1/4" x 10" | |
| 1/2 Page Horizontal | 9-3/4" x 6-3/4" | |
| 1/2 Page Vertical | 4-3/4" x 14" | |
| 1/3 Page Vertical | 4-3/4" x 10" | |
| 1/4 Page Vertical | 2-1/4" x 14" | |
| 1/4 Page Vertical Block | 4-3/4" x 6-3/4" | |
| 1/4 Page Horizontal Block | 7-1/4" x 5" | |
| 1/8 Page | 2-1/4" x 6-3/4" | |
| Live Matter: 1/2" from trim |
Reproduction Requirements: PSN is produced digitally and printed direct-to-plate (DTP). Below are the acceptable file formats for submission of the ads (in order of preference):digital file specifications in order of acceptance:
PDF - High resolution
EPS/TIFF
QuarkXpress files with all supporting art/fonts.
All color digital ads submitted, must by CMYK. Include a press-quality proof and specify whether the ad bleeds. Should corrections be required for submitted digital ads, a minimum production fee of $100 will be applied.
IMPORTANT: ALL ADS REQUIRE PROOFS
Indicate Publication & Issue with ad materialAddress & Contact Numbers:
Display Ad Sales - Contract and Insertion Orders:
David R. Baker
National Sales Manager
The Walchli Tauber Group
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Telephone: 443-512-8899 ext. 105
Fax: 443-512-8909
Email: david.baker@wt-group.comClassified Advertising Sales
Rhonda Beamer
Classified Advertising Manager
The Walchli Tauber Group
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Telephone: 443-512-8899, ext. 103
Fax: 443-512-8909
Email: rhonda.beamer@wt-group.comArtwork Submissions
Kozbi Simmons
Production Manager
The Walchli Tauber Group
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Telephone: 443-512-8899, ext. 115
Fax: 443-512-8909
Email: kozbi.simmons@wt-group.comPre-Printed Inserts (Send two samples to the Production Manager at the above address)
Ship to:
Sells Printing Company
Attention: Cheryl Marshall
16000 West Rogers Drive
West Berlin, WI 53151-0160Disposition of Material: Destroyed after one year
Frequency: 11x per year
Mailing Date and Class: First of the month; periodicals rate postage.
Closing Dates:
| Issue Date | Space Reservation | Material Due | Inserts Due |
| January | 11/4/06 | 12/2/06 | 12/16/06 |
| February | 12/2/06 | 1/6/07 | 1/20/07 |
| March | 1/6/07 | 2/3/07 | 2/17/07 |
| April | 2/3/07 | 3/3/07 | 3/17/07 |
| May | 3/3/07 | 4/7/07 | 4/21/07 |
| June | 4/7/07 | 5/5/07 | 5/19/07 |
| July | 5/5/07 | 6/2/07 | 6/16/07 |
| August | 6/2/07 | 7/7/07 | 7/21/07 |
| September | 7/7/07 | 8/4/07 | 8/25/07 |
| October/November | 8/4/07 | 9/8/07 | 10/20/07 |
| December | 10/6/07 | 11/3/07 | 11/17/07 |
Editorial Calendar & Bonus Circulation
Plastic Surgery News provides the opportunity to reach board-certified plastic surgeons with your advertising message 11 times a year. By advertising in this award-winning publication that targets the important socioeconomic aspects of the profession of plastic surgery, you gain unparalleled access to the members of ASPS. Editorial includes in-depth analysis of complex cosmetic and reconstructive plastic surgery issues, and articles that focus on the business of plastic surgery. Each issue includes regular columns on coding, technology, legislative issues, and risk management.
Editor: Phillip Haeck, MD
Associate Editor: John Canady, MD
| January: | July: |
| February: | August: |
| March | September: |
| April: |
October/November: |
| May: |
December: |
| June: |
6,302 - Certified by BPA International
Subscribers include 94% of all board-certified plastic surgeons in the United States.
56% of plastic surgeons surveyed purchased a product based on seeing that product advertised in PSN*
*Independent survey conducted 3/03 by The Blackstone Group
About Product Showcase:
Plastic Surgery News' Product Showcase editorial capsules give readers a quick look at the latest clinical, practice/office management and professional products and services emerging in the cosmetic and reconstructive plastic surgery market. Written by the editors of PSN to fit it's award-winning style, your Product Showcase capsule will include: product or service description, company contact information and associated graphic or company logo.
Product Specific Product Showcase Pages:
Purchase a full page, four-color ad promoting the specified product in the issue shown, and receive a free Product Showcase capsule! Or purchase on the Product Showcase capsule at a 20% discount!
| February - TBD | August - TBD |
| April - TBD | October/November - TBD |
| June - TBD |
Product Showcase Capsule:
| Image Print Size: | 1-1/2" x 1-1/2" |
| Format: | TIFF, EPS or JPEG |
| Images: | Color or Black & White |
| Image Resolution: | 300 dpi minimum |
| Description Word Count: | 150 (submit in Microsoft® Word): 1x - $650; 6x - $630; 11x - $610; 17x - $590; 22x - $570 |
Please follow submission deadlines from the Editorial
Calendar.
PSN reserves the right to edit for appropriateness and
length of copy. PSN also reserves the right to
layout/design/place Showcase items. PSN will make
every effort possible to separate competing products.
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PSN CLASSIFIED & ELECTRONIC ADVERTISING
Classified Advertising Rates:
Classified ads are accepted from members, professional physician recruiters representing ASPS members, universities or healthcare organizations with available employment opportunities for plastic surgeons or plastic surgery-related staff positions. Classified ads are also accepted from businesses for the sale of medical and non-medical products and services. The editors of PSN do not investigate positions of employment or other listings and assume no responsibility.
Payment: All classified advertising must be pre-aid. Classified ads will not be placed in any issues until payment is collected. Payment may be made by personal check or by MasterCard, Visa, American Express or Discover. If paying by check, please make check payable to and remit to:
| The American Society of Plastic Surgeons |
| 2225 Old Emmorton Road, Suite 201 |
| Bel Air, MD 21015 |
Closing: Classified ad material and payment must be received by the 1st of the month preceding month of isse (i.e. March issue must be received by February 1st.)For additional information regarding the placement of a classified advertisement in PSN, please contact:
| Rhonda Beamer |
| The Walchli Tauber Group, Inc. |
| 2225 Old Emmorton Road, Suite 201 |
| Bel Air, MD 21015 |
| Email: rhonda.beamer@wt-group.com |
| Phone: 443-512-8899, ext. 106 |
| Fax: 443-512-8909 |
Line Ad Rates:
| Size | Cost |
| 1 - 50 words | $150 |
| 51 - 100 words | $275 |
| 101 - 150 words | $400 |
| 151 - 200 words | $500 |
| 201 words or more | $500 + $2.75 per word |
Additional Options:
| Boxed Ad | $175 |
| Logo (B/W) | $175 |
| Reply Box | $40 |
Display Rates:
| 1X Rate | 6X Rate | |
| 1/8 Page (2.25 x 6.75) | $905 | $875 |
| 1/4 Page (7.25 x 5) | $1,275 | $1,200 |
| 1/4 Page (4.75 x 6.75) | $1,275 | $1,200 |
| 1/4 Page (2.25 x 14) | $1,275 | $1,200 |
| 1/3 Page (4.75 x 10) | $1,360 | $1,315 |
| 1/2 Page (4.75 x 14) | $1,520 | $1,450 |
| 1/2 Page (9.75 x 6.75) | $1,520 | $1,450 |
| Junior Page (7.25 x 10) | $1,755 | $1,685 |
| Full Page (11.25 x 15.25 bleed) | $2,040 | $1,945 |
Additional Color Charges:
| Standard Color | $595 |
| Matched Color | $695 |
| 3/4-Color | $940 |
Job Opportunity Board (JOB): Located on the ASPS/PSEF web site. A recruitment, job search and career resource center for plastic surgeons, residents as well as administrative and clinical practice professionals. Job opportunity listings may be posted for 30, 60 or 90 days. Click HERE to go to the Job Opportunity Board (JOB)
Job Listing Fee:
| 30 Days: | $225 |
| 60 Days: | $405 |
| 90 Days: | $575 |
Credit card required
Free Company Listing: Available to all physician recruiters. Optional enhancement package available for $250 per year. Visit www.plasticsurgery.org (Medical Professionals) to post a job opportunity listing.
Plastic Surgeons Forum® (PSF®) Web Site Advertising - Banner Ads: ASPS members use PSF, the members-only side of the ASPS/PSEF web site, as an education and communication tool and as a resource for finding products and services. Advertising on PSF provides a three-month opportunity to reach ASPS members.
Banner/Screen Advertising Specifications:
| Banner Size #1 | 4" (w) x 9/16"(h) - 468 pixels wide x 60 pixels high | $750 per quarter |
| Banner Size #2 | 1-1/2" (w) x 1-3/8" (h) - 150 pixels x 150 pixels | $1,500 per quarter |
Image File:
Banner creative must be GIF format, 72dpi, indexed color. Animated
GIFs displaying up to four rotations are accepted. Banners may be up
to 20k; however, for best results, the suggested file size is 10k or less.
Flash File:
Save file in an. fla format
If saving as an .swf file
Banner ad (Size #1) rotates among the folloing index pages containing the latest news or special resources available to ASPS members:
| About ASPS/PSEF | Advocacy & Health Policy |
| Conference Center | Education & Research |
| Meetings & Travel | Membership Services |
| PSF Home/News Center | Practice Management Resourc |
| Publications | Resident Resources |
| Young Plastic Surgeons |
Banner ad (Size #2) is placed under the left navigation of PSF and will be visible on every PSF page.
Quarterly Banner Ad Rotation:
January 1, 2007 - March 31, 2007
April 1, 2007 - June 30, 2007
July 1, 2007 - September 30, 2007
October 1, 2007 - December 31, 2007
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The Plastic Surgery Buyer's Guide contains detailed listings of more than 275 manufacturers, distributors and service companies marketing their products or services to ASPS Member Surgeons and allied health personnel. Gain year-long exposure with your free listing and display ad in this comprehensive directory. Mails with the June issue of Plastic Surgery News reaching a qualified circulation of 6,302. Bonus distribution at Plastic Surgery 2006, the ASPS/PSEF/ASMS Annual Meeting to be held in San Francisco in October 2006. Also, for the first time, the Buyer's Guide will be mailed to all plastic surgery residents along with the June issue of Plastic Surgery News. The Buyer's Guide is arranged in three sections:
| Product Index: | Categories are separated into quick-find tables to facilitate easy identification |
| Company Index: | Alphabetical listing containing the name, address, phone, fax, email address and contact person for each company |
| Brand Name Index: | An alphabetical listing of brand names with the name of the manufacturer |
Display Advertising Rates:
| Frequency | Black & White | 4-color | Dimensions |
| Full Page | $1,785 | $2,965 | 7-1/2" x 10" |
| 1/2 Page | $1,355 | $1,575 | 7-1/2" x 5" |
| 1/4 Page | $1,110 | $1,425 | 3-3/4" x 5" |
| Cover 2 | N/A | $3,970 | 7-1/2" x 10" |
| Cover 3 | N/A | $3,535 | 7-1/2" x 10" |
| Cover 4 | N/A | $4,425 | 7-1/2" x 10" |
Trim Size: 8-1/2" x 11"
Free Banner Ads:
All advertisers purchasing a full page, four-color
ad, cover position or other premium option in the print version of the Buyer's
Guide will receive a complimentary banner on the ASPS Plastic
Surgery Buyer's Guide display on the ASPS web site. Banner ads
are placed alongside your company listing in the "Company Index"
section of the site. Or purchase only the banner for $550 per year.
Banner Size:
335 pixels x 200 pixels
See Banner Ad section for image and flash files
Company Listing Enhancement Options:
Make your company listing stand out by purchasing a listing enhancement:
| Add a black & white company logo (EPS or TIFF) | $150 |
| Add a box around listing | $100 |
Free Listing Form:
ASPS will mail free listing forms. If you do not receive on by
February 10, please call the Advertising Coordinator at (847) 981-5417
Product Index Category Sponsorship: $1,200
per category (four-color only)
(w) 7" x (h) 2" banner-type ad at the top of each product category
providing the advertiser with an exclusive sponsorship opportunity for the
product category under which the company is listed:
| Apparel | Computer & Audio/Visual Equipment |
| Furniture | Implants & Prosthetics |
| Lasers | Practice Management |
| Skin Care & Wellness | Surgical Equipment |
| Wound Care |
Front or Back Tab Dividers: $3,495 (four-color
only)
Dividers will have fold-in tabs for mailing purposes and will be printed on 80#
gloss stock. Three tab dividers available: Product Index, Company
Index, Brand Index.
Specifications: (w) 7-1/2" x (h) 10" - Bleed (w) 8-3/4" x (h) 11-1/4"
Issue & Closing Dates:
| Issue: | June 2007 |
| Insertion Order: | March 3, 2007 |
| Artwork: | March 18, 2007 |
| Printed Quantity: | 7,400 |
| Binding: | Perfect |
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The ASPS/PSEF Member Roster is a highly rated member benefit referred to throughout the year by ASPS Member Surgeons and medical personnel. Mailed directly to more than 6,000 ASPS members and more than 20 affiliate organizations. Provides a year-long opportunity to keep your company name and product in front of board-certified plastic surgeons and their staff.
Provides a complete listing of:
| ASPS Members, Candidates & Active Life Members | Executive Office Staff |
| ASPS/PSEF Committees | Bylaws & Code of Ethics |
| Future Meeting Dates | Related Organizations |
| Membership Contact Information |
Issue & Closing Dates:
| Issue: | January 2008 |
| Insertion Order: | October 20, 2008 |
| Artwork: | November 3, 2008 |
| Printed Quantity: | 6,500 |
| Binding: | Spiral |
Display Advertising Rates:
| B/W | 4-Color | |
| Cover 2 | N/A | $4,300 |
| Cover 3 | N/A | $3,930 |
| Cover 4 | N/A | $4,545 |
| Tab | N/A | $2,690 |
| Non-Tab | $1,505 | $1,905 |
Tab Premiums:
| Tab 1: | ASPS/PSEF Administration |
| Tab 2: | Alphabetical Listing (ASPS Members and Candidates) |
| Tab 3: | Geographical Listing (ASPS Members and Candidates) |
| Tab 4: | Related Organizations |
| Tab 5: | ASPS/PSEF Bylaws and Code of Ethics |
| Tab 6: | Member Services |
Specifications:
| Full Page: | 7" x 10" |
| Trim Size: | 8-1/2" x 11" |
| Bleed: | 8-3/4" x 11-1/4" |
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Your first opportunity to place your company's name in front of Plastic Surgery 2007 attendees! The Plastic Surgery 2007 Registration Brochure provides an opportunity for you to reach your target audience as they plan for the meeting. The Registration Brochure contains information on:
| Scientific sessions, panels, lectures, and instructional courses | |
| Registration and housing | |
| Technical and scientific exhibits | |
| Social events and tour details |
Advertising Benefits:
| Mails to approximately 12, 000 medical professionals interested and active in the plastic surgery industry | |
| Premier publication to introduce your products and services to meeting attendees | |
| Early summer mailing - your ad will be seen repeatedly as meeting attendees refer to the Registration Brochure to plan their trip | |
| Additional copies of the Registration Brochure are available at the meeting to assist with on-site registration |
Display Advertising Rates:
| Size | B/W | 4-Color |
| Covers 2 & 3 | N/A | $4,975 |
| Cover 4 | N/A | $5,370 |
| Full Page | $2,095 | $3,190 |
| 1/2 Page | $1,080 | $2,175 |
Additional charge for PMS or metallic ink. This publication is open to non-exhibitors
Specifications:
| Size | Non-Bleed | Bleed |
| Covers 2 & 3 | 7" x 10" | 8-3/4" x 11-1/4" |
| Cover 4 | 7" x 10" | 8-3/4" x 11-1/4" |
| Full Page | 7" x 10" | 8-3/4" x 11-1/4" |
| 1/2 Page | 7" x 5" | 8-3/4" x 5-5/8" |
Production Requirements:
| Trim Size: | 8-1/2" x 11" |
| Printing: | Offset |
| Binding: | Saddle-stitched |
Information:
| Issue: | June 2007 |
| Insertion Order: | April 21, 2007 |
| Artwork: | May 5, 2007 |
| Printed Quantity: | 12,000 |
Issue & Closing Dates, Rates & Deadlines are subject to change
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Increase traffic to your exhibit booth with an advertisement in the Official Program!
The Official Program is supplied to all meeting attendees to use as a reference guide and to plan their daily activities at Plastic Surgery 2007. The Official Program provides:
| Comprehensive meeting information | |
| Schedule of all scientific presentations, instructional courses and social events | |
| Listing of technical and scientific exhibitors | |
| Restaurant Guide | |
| Society information Product Listing |
Advertising Benefits:
| Advertising exclusive to registered exhibitors | |
| Frequent exposure - the Official Program is placed in the hands of each registered attendee and is referred to repeatedly throughout the week | |
| Your ad will drive traffic to your booth to see your product first-hand | |
| All registered exhibitors are listed in the "Exhibits" section of the Official Program along with a floor plan map for easy location of your exhibit booth. |
Available Tabs:
| Tab 1: General Information | Tab 7: Spouse/Guest Program Tours |
| Tab 2: Scientific Program, Thursday - Saturday | Tab 8: Exhibit/Posters and Satellite Symposia |
| Tab 3: Scientific Program, Sunday | Tab 9: Restaurant Guide |
| Tab 4: Scientific Program, Monday | Tab 10: Related Societies' Listings |
| Tab 5: Scientific Program, Tuesday | Tab 11: Index of Authors and Speakers |
| Tab 6: Scientific Program, Wednesday | Tab 12: Fold-outs: Floor Plans |
Advertising Rates:
| B/W | 4-Color | |
| Cover 2 | N/A | $5,330 |
| Cover 3 | N/A | $5,050 |
| Cover 4 | N/A | $5,870 |
| Front & Back Tabs: | $2,950 | $3,905 |
| Non-Tab Positioning: | $2,560 | $3,520 |
Space is sold on a first-come, first-served basis for the cover and tab pages. Rates apply to full page ads only. Tab order subject to change. We honor space requests whenever possible, but can make no guarantee for positioning. Agency discount accepted. Only registered exhibitors may advertise.
Production Requirements:
| Printing: | Offset |
| Binding: | Spiral |
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| Display | |
| Classified |