The Walchli Tauber Group, Inc  
Plastic Surgery NEWS
2008Advertising Rates

 

 

 

Display Rates
Insert Rates
Insert Information
Mechanical Requirements
Issuance and Closing
Editorial Calendar
Circulation 
Product Showcase
Classified & Electronic Advertising
Job Opportunity Board (JOB)
Plastic Surgeons Forum® (PSF®)
Plastic Surgery Buyer's Guide
Member Roster
Registration Brochure
Official Program
Printable PDF Version of Official Program Rate Card
Insertion Order Forms
Printable PDF Version of Rate Card
Request a Media Kit
 

Advertising Representative:

The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015
Phone:  443-512-8899
Fax:  443-512-8909

David Baker:  443-512-8899 ext. 105; Email:  david.baker@wt-group.com
Gary Walchli: 443-512-8899 ext. 102; Email: gary.walchli@wt-group.com
Steve Tauber: 443-512-8899 ext. 103; Email: stephen.tauber@wt-group.com

Publisher

American Society of Plastic Surgeons® (ASPS®)
444 East Algonquin Road
Arlington Heights, IL 60005-4664

John Everson
Director of Publications
Phone:  847-228-3351
Email:  jje@plasticsurgery.org

Jodee Ligocki
Advertising Coordinator
Phone:  847-981-5417
Email:  JAL@plasticsurgery.org

DISPLAY RATES 

(Product ad rates only; click here for classified display rates)

Earned Black & White Rates

  1x 6x 11x 17x 22x
Full Page $2,040 $1,945 $1,860 $1,815 $1,760
Junior Page $1,755 $1,685 $1,605 $1,560 $1,520
1/2 Page $1,520 $1,450 $1,385 $1,340 $1,315
1/3 Page  $1,360 $1,315 $1,235 $1,195 $1,180
1/4 Page $1,275 $1,200 $1,135 $1,080 $1,020
1/8 Page $905 $875 $825 $760 $660

COLOR

In addition to earned black-and-white rates.

Standard $595
Matched $695
3/4-Color $940

Covers & Preferred Positions

Inside Front Cover $5,215
Inside Back Cover $4,920
Back Cover $5,510

Bleed: No charge

Effective Date & Discounts

Calendar Year January-December 2008

Effective Rate Date: January 2008

Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.

Special Positions

Non-cancelable. Add to earned black-and-white rate (Color additional)

INSERT RATES

2-page insert 3 times earned B/W rate
4-page insert 4 times earned B/W rate
8-page insert 8 times earned B/W rate

Junior size 2-page inserts, outserts, loose inserts, gatefolds, CD-ROM inserts and business reply cards are available.  Sample must be submitted to the Publisher for approval.  Please call for rates.

INSERT INFORMATION

Insert Requirements:  

Quantity:  8,000 per issue; except September issue:  10,000
Shipping label will be provided

Saddle-stitched into publication, ALL INSERTS MUST have a minimum of a 4" hanger plus 1/4" foot trim.  All live copy should be no closer than 1/4" from the trim.  

Weight:  Minimum 60# coated stock; Maximum 100# coated stock

Full Size Inserts:
Add 1/4" foot trim - Guides to foot
Furnished Size: (w) 10" x (h) 14-1/4" - Scored & Folded
Flat Size: (w) 14" x (h) 14-1/4" - includes 4" hanger

Junior Size 2-Page Inserts:
Add 1/4" foot trim - Guides to foot
Furnished Size: (w) 7-1/2" x (h) 10-1/4" - Scored & Folded
Flat Size: (w) 11-1/2" x (h) 10-1/4" - includes 4" hanger

Postal Requirements of Business Reply Cards:
Final Size of BRC: 4" x 6"
Furnished Size: (w) 7-1/2" x (h) 10-1/4" - Scored & Folded
Flat Size: (w) 10-1/8" x (h) 4-1/4"
Add 5/16" foot trim
Requirement Stock:  75# hi bulk (required by USPS)
Tipped Inserts:  Requests will not be accepted.

MECHANICAL REQUIREMENTS

Trim Size:  11" x 15" Non-Bleed Bleed
Full Page 9-13/16" x 14-7/16" 11-1/4" x 15-1/4"
Junior Page 7-1/4" x 10"
1/2 Page Horizontal 9-3/4" x 6-3/4"
1/2 Page Vertical 4-3/4" x 14"
1/3 Page Vertical 4-3/4" x 10"
1/4 Page Vertical 2-1/4" x 14"
1/4 Page Vertical Block 4-3/4" x 6-3/4"
1/4 Page Horizontal Block 7-1/4" x 5"
1/8 Page 2-1/4" x 6-3/4"
Live Matter: 1/2" from trim

Reproduction Requirements: PSN is produced digitally and printed direct-to-plate (DTP). Below are the acceptable file formats for submission of the ads (in order of preference):digital file specifications in order of acceptance:

  1. PDF - High resolution

  2. EPS/TIFF

  3. QuarkXpress files with all supporting art/fonts.

All color digital ads submitted, must by CMYK.  Include a press-quality proof and specify whether the ad bleeds.  Should corrections be required for submitted digital ads, a minimum production fee of $100 will be applied.  

IMPORTANT:  ALL ADS REQUIRE PROOFS
Indicate Publication & Issue with ad material

Address & Contact Numbers:

Display Ad Sales - Contract and Insertion Orders:

David R. Baker
National Sales Manager
The Walchli Tauber Group
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Telephone:  443-512-8899 ext. 105
Fax:  443-512-8909
Email:  david.baker@wt-group.com

Classified Advertising Sales

Rhonda Beamer
Classified Advertising Manager
The Walchli Tauber Group
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Telephone:  443-512-8899, ext. 103
Fax:  443-512-8909
Email:  rhonda.beamer@wt-group.com

Artwork Submissions

Kozbi Simmons
Production Manager
The Walchli Tauber Group
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Telephone:  443-512-8899, ext. 115
Fax:  443-512-8909
Email:  kozbi.simmons@wt-group.com

Pre-Printed Inserts (Send two samples to the Production Manager at the above address)

Ship to:

Sells Printing Company
Attention:  Cheryl Marshall
16000 West Rogers Drive
West Berlin, WI 53151-0160

Disposition of Material: Destroyed after one year

ISSUANCE AND CLOSING

Frequency: 11x per year

Mailing Date and Class: First of the month; periodicals rate postage.

Closing Dates:

Issue Date Space Reservation Material Due Inserts Due
January 11/4/06 12/2/06 12/16/06
February 12/2/06 1/6/07 1/20/07
March 1/6/07 2/3/07 2/17/07
April 2/3/07 3/3/07 3/17/07
May 3/3/07 4/7/07 4/21/07
June 4/7/07 5/5/07 5/19/07
July 5/5/07 6/2/07 6/16/07
August 6/2/07 7/7/07 7/21/07
September 7/7/07 8/4/07 8/25/07
October/November 8/4/07 9/8/07 10/20/07
December 10/6/07 11/3/07 11/17/07

 

EDITORIAL

Editorial Calendar & Bonus Circulation

Plastic Surgery News provides the opportunity to reach board-certified plastic surgeons with your advertising message 11 times a year.  By advertising in this award-winning publication that targets the important socioeconomic aspects of the profession of plastic surgery, you gain unparalleled access to the members of ASPS.  Editorial includes in-depth analysis of complex cosmetic and reconstructive plastic surgery issues, and articles that focus on the business of plastic surgery.  Each issue includes regular columns on coding, technology, legislative issues, and risk management.

Editor:  Phillip Haeck, MD
Associate Editor:  John Canady, MD

January July
February August
March September
April: 
October/November
May
December
June

CIRCULATION 

6,302 - Certified by BPA International
Subscribers include 94% of all board-certified plastic surgeons in the United States. 
56% of plastic surgeons surveyed purchased a product based on seeing that product advertised in PSN*
*Independent survey conducted 3/03 by The Blackstone Group

PRODUCT SHOWCASE

About Product Showcase:

Plastic Surgery News' Product Showcase editorial capsules give readers a quick look at the latest clinical, practice/office management and professional products and services emerging in the cosmetic and reconstructive plastic surgery market.  Written by the editors of PSN  to fit it's award-winning style, your Product Showcase capsule will include:  product or service description, company contact information and associated graphic or company logo.

Product Specific Product Showcase Pages:

Purchase a full page, four-color ad promoting the specified product in the issue shown, and receive a free Product Showcase capsule!  Or purchase on the Product Showcase capsule at a 20% discount!

February - TBD August - TBD
April - TBD October/November - TBD
June - TBD

Product Showcase Capsule:

Image Print Size: 1-1/2" x 1-1/2"
Format: TIFF, EPS or JPEG
Images: Color or Black & White
Image Resolution: 300 dpi minimum
Description Word Count: 150 (submit in Microsoft® Word):  1x - $650; 6x - $630; 11x - $610; 17x - $590; 22x - $570

Please follow submission deadlines from the Editorial Calendar.
PSN reserves the right to edit for appropriateness  and length of copy.  PSN also reserves the right to layout/design/place Showcase items.  PSN  will make every effort possible to separate competing products.

PSN CLASSIFIED & ELECTRONIC ADVERTISING

Click Here to Access the Online Classified Insertion Order Form

Classified Advertising Rates:

Classified ads are accepted from members, professional physician recruiters representing ASPS members, universities or healthcare organizations with available employment opportunities for plastic surgeons or plastic surgery-related staff positions.  Classified ads are also accepted from businesses for the sale of medical and non-medical products and services.  The editors of PSN do not investigate positions of employment or other listings and assume no responsibility.

Payment:  All classified advertising must be pre-aid.  Classified ads will not be placed in any issues until payment is collected.  Payment may be made by personal check or by MasterCard, Visa, American Express or Discover.  If paying by check, please make check payable to and remit to:

The American Society of Plastic Surgeons
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015

Closing:  Classified ad material and payment must be received by the 1st of the month preceding month of isse (i.e. March issue must be received by February 1st.)For additional information regarding the placement of a classified advertisement in PSN, please contact:

Rhonda Beamer
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Email:  rhonda.beamer@wt-group.com
Phone:  443-512-8899, ext. 106
Fax:  443-512-8909

Line Ad Rates:

Size Cost
1 - 50 words $150
51 - 100 words $275
101 - 150 words $400
151 - 200 words $500
201 words or more $500 + $2.75 per word

Additional Options:

Boxed Ad $175
Logo (B/W) $175
Reply Box $40

Display Rates:

  1X Rate 6X Rate
1/8 Page (2.25 x 6.75) $905 $875
1/4 Page (7.25 x 5) $1,275 $1,200
1/4 Page (4.75 x 6.75) $1,275 $1,200
1/4 Page (2.25 x 14) $1,275 $1,200
1/3 Page (4.75 x 10) $1,360 $1,315
1/2 Page (4.75 x 14) $1,520 $1,450
1/2 Page (9.75 x 6.75) $1,520 $1,450
Junior Page (7.25 x 10) $1,755 $1,685
Full Page (11.25 x 15.25 bleed) $2,040 $1,945

Additional Color Charges:

Standard Color $595
Matched Color $695
3/4-Color $940

Job Opportunity Board (JOB):  Located on the ASPS/PSEF web site.  A recruitment, job search and career resource center for plastic surgeons, residents as well as administrative and clinical practice professionals.  Job opportunity listings may be posted for 30, 60 or 90 days.  Click HERE to go to the Job Opportunity Board (JOB)

Job Listing Fee:

30 Days: $225
60 Days: $405
90 Days: $575

Credit card required

Free Company Listing:  Available to all physician recruiters.  Optional enhancement package available for $250 per year.  Visit www.plasticsurgery.org (Medical Professionals) to post a job opportunity listing.

Plastic Surgeons Forum® (PSF®) Web Site Advertising - Banner Ads: ASPS members use PSF, the members-only side of the ASPS/PSEF web site, as an education and communication tool and as a resource for finding products and services.  Advertising on PSF provides a three-month opportunity to reach ASPS members.

Banner/Screen Advertising Specifications:

Banner Size #1 4" (w) x 9/16"(h) - 468 pixels wide x 60 pixels high $750 per quarter
Banner Size #2 1-1/2" (w) x 1-3/8" (h) - 150 pixels x 150 pixels $1,500 per quarter

Image File: 
Banner creative must be GIF format, 72dpi, indexed color.  Animated GIFs displaying up to four rotations are accepted.  Banners may be up to 20k; however, for best results, the suggested file size is 10k or less.
Flash File:
Save file in an. fla format
If saving as an .swf file

  1. Entire banner should be a hyperlink with link to your site targeted in a blank window
  2. 200kb maximum
  3. no audio

Banner ad (Size #1) rotates among the folloing index pages containing the latest news or special resources available to ASPS members:

About ASPS/PSEF Advocacy & Health Policy
Conference Center Education & Research
Meetings & Travel Membership Services
PSF Home/News Center Practice Management Resourc
Publications Resident Resources
Young Plastic Surgeons

Banner ad (Size #2) is placed under the left navigation of PSF and will be visible on every PSF page.

Quarterly Banner Ad Rotation:

January 1, 2007 - March 31, 2007
April 1, 2007 - June 30, 2007
July 1, 2007 - September 30, 2007
October 1, 2007 - December 31, 2007

PLASTIC SURGERY BUYER'S GUIDE

The Plastic Surgery Buyer's Guide contains detailed listings of more than 275 manufacturers, distributors and service companies marketing their products or services to ASPS Member Surgeons and allied health personnel.  Gain year-long exposure with your free listing and display ad in this comprehensive directory.  Mails with the June issue of Plastic Surgery News reaching a qualified circulation of 6,302.  Bonus distribution at Plastic Surgery 2006, the ASPS/PSEF/ASMS Annual Meeting to be held in San Francisco in October 2006.  Also, for the first time, the Buyer's Guide will be mailed to all plastic surgery residents along with the June issue of Plastic Surgery News.  The Buyer's Guide is arranged in three sections:

Product Index: Categories are separated into quick-find tables to facilitate easy identification
Company Index: Alphabetical listing containing the name, address, phone, fax, email address and contact person for each company
Brand Name Index: An alphabetical listing of brand names with the name of the manufacturer

Display Advertising Rates:

Frequency Black & White 4-color Dimensions
Full Page $1,785 $2,965 7-1/2" x 10"
1/2 Page $1,355 $1,575 7-1/2" x 5"
1/4 Page $1,110 $1,425 3-3/4" x 5"
Cover 2 N/A $3,970 7-1/2" x 10"
Cover 3 N/A $3,535 7-1/2" x 10"
Cover 4 N/A $4,425 7-1/2" x 10"

Trim Size:  8-1/2" x 11"

Free Banner Ads:
All advertisers purchasing a full page, four-color ad, cover position or other premium option in the print version of the Buyer's Guide will receive a complimentary banner on the ASPS Plastic Surgery Buyer's Guide display on the ASPS web site.  Banner ads are placed alongside your company listing in the "Company Index" section of the site.  Or purchase only the banner for $550 per year.

Banner Size:
335 pixels x 200 pixels
See Banner Ad section for image and flash files

Company Listing Enhancement Options:
Make your company listing stand out by purchasing a listing enhancement:

Add a black & white company logo (EPS or TIFF) $150
Add a box around listing $100

Free Listing Form:
ASPS will mail free listing forms.  If you do not receive on by February 10, please call the Advertising Coordinator at (847) 981-5417

Product Index Category Sponsorship:  $1,200 per category (four-color only)
(w) 7" x (h) 2" banner-type ad at the top of each product category providing the advertiser with an exclusive sponsorship opportunity for the product category under which the company is listed:

Apparel Computer & Audio/Visual Equipment
Furniture Implants & Prosthetics
Lasers Practice Management
Skin Care & Wellness Surgical Equipment
Wound Care

Front or Back Tab Dividers:  $3,495 (four-color only)
Dividers will have fold-in tabs for mailing purposes and will be printed on 80# gloss stock.  Three tab dividers available:  Product Index, Company Index, Brand Index.

Specifications:  (w) 7-1/2" x (h) 10" - Bleed (w) 8-3/4" x (h) 11-1/4"

Issue & Closing Dates:

Issue: June 2007
Insertion Order: March 3, 2007
Artwork: March 18, 2007
Printed Quantity: 7,400
Binding: Perfect

MEMBER ROSTER

The ASPS/PSEF Member Roster is a highly rated member benefit referred to throughout the year by ASPS Member Surgeons and medical personnel.  Mailed directly to more than 6,000 ASPS members and more than 20 affiliate organizations.  Provides a year-long opportunity to keep your company name and product in front of board-certified plastic surgeons and their staff.
Provides a complete listing of:

ASPS Members, Candidates & Active Life Members Executive Office Staff
ASPS/PSEF Committees Bylaws & Code of Ethics
Future Meeting Dates Related Organizations
Membership Contact Information

Issue & Closing Dates:

Issue:   January 2008
Insertion Order: October 20, 2008
Artwork: November 3, 2008
Printed Quantity: 6,500
Binding: Spiral

Display Advertising Rates:

  B/W 4-Color
Cover 2 N/A $4,300
Cover 3 N/A $3,930
Cover 4 N/A $4,545
Tab N/A $2,690
Non-Tab $1,505 $1,905

Tab Premiums:

Tab 1: ASPS/PSEF Administration
Tab 2: Alphabetical Listing (ASPS Members and Candidates)
Tab 3: Geographical Listing (ASPS Members and Candidates)
Tab 4: Related Organizations
Tab 5: ASPS/PSEF Bylaws and Code of Ethics
Tab 6: Member Services

Specifications:

Full Page: 7" x 10"
Trim Size: 8-1/2" x 11"
Bleed: 8-3/4" x 11-1/4"

REGISTRATION BROCHURE

Your first opportunity to place your company's name in front of Plastic Surgery 2007 attendees!  The Plastic Surgery 2007 Registration Brochure provides an opportunity for you to reach your target audience as they plan for the meeting.  The Registration Brochure contains information on:

bulletScientific sessions, panels, lectures, and instructional courses
bulletRegistration and housing
bulletTechnical and scientific exhibits
bulletSocial events and tour details

Advertising Benefits:

bulletMails to approximately 12, 000 medical professionals interested and active in the plastic surgery industry
bulletPremier publication to introduce your products and services to meeting attendees
bulletEarly summer mailing - your ad will be seen repeatedly as meeting attendees refer to the Registration Brochure to plan their trip
bulletAdditional copies of the Registration Brochure are available at the meeting to assist with on-site registration

Display Advertising Rates:

Size B/W 4-Color
Covers 2 & 3 N/A $4,975
Cover 4 N/A $5,370
Full Page $2,095 $3,190
1/2 Page $1,080 $2,175

Additional charge for PMS or metallic ink.  This publication is open to non-exhibitors

Specifications:

Size Non-Bleed Bleed
Covers 2 & 3 7" x 10" 8-3/4" x 11-1/4"
Cover 4 7" x 10" 8-3/4" x 11-1/4"
Full Page 7" x 10" 8-3/4" x 11-1/4"
1/2 Page 7" x 5" 8-3/4" x 5-5/8"

Production Requirements:

Trim Size: 8-1/2" x 11"
Printing: Offset
Binding: Saddle-stitched

Information:

Issue: June 2007
Insertion Order: April 21, 2007
Artwork: May 5, 2007
Printed Quantity: 12,000

Issue & Closing Dates, Rates & Deadlines are subject to change

OFFICIAL PROGRAM

Increase traffic to your exhibit booth with an advertisement in the Official Program!
The Official Program is supplied to all meeting attendees to use as a reference guide and to plan their daily activities at Plastic Surgery 2007.  The Official Program provides:

bulletComprehensive meeting information
bulletSchedule of all scientific presentations, instructional courses and social events
bulletListing of technical and scientific exhibitors 
bulletRestaurant Guide
bulletSociety information Product Listing

Advertising Benefits:

bulletAdvertising exclusive to registered exhibitors
bulletFrequent exposure - the Official Program is placed in the hands of each registered attendee and is referred to repeatedly throughout the week
bulletYour ad will drive traffic to your booth to see your product first-hand
bulletAll registered exhibitors are listed in the "Exhibits" section of the Official Program along with a floor plan map for easy location of your exhibit booth.

Available Tabs:

Tab 1:  General Information Tab 7:    Spouse/Guest Program Tours
Tab 2:  Scientific Program, Thursday - Saturday Tab 8:    Exhibit/Posters and Satellite Symposia
Tab 3:  Scientific Program, Sunday Tab 9:    Restaurant Guide
Tab 4:  Scientific Program, Monday Tab 10:  Related Societies' Listings
Tab 5:  Scientific Program, Tuesday Tab 11:  Index of Authors and Speakers
Tab 6:  Scientific Program, Wednesday Tab 12:  Fold-outs:  Floor Plans

Advertising Rates:

B/W  4-Color
Cover 2 N/A $5,330
Cover 3 N/A $5,050
Cover 4 N/A $5,870
Front & Back Tabs: $2,950 $3,905
Non-Tab Positioning: $2,560 $3,520

Space is sold on a first-come, first-served basis for the cover and tab pages.  Rates apply to full page ads only.  Tab order subject to change.  We honor space requests whenever possible, but can make no guarantee for positioning.  Agency discount accepted.  Only registered exhibitors may advertise.

Production Requirements:

Printing: Offset
Binding: Spiral

 

INSERTION ORDER FORMS

bulletDisplay
bullet Classified

 

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