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Repost: Podcast Advertising Drives Sales

September 16, 2021 by Stephen Tauber

Podcast listeners are likely to buy the products advertised in an audio program, according to a new study by NCSolutions (NCS).

Of listeners polled, 42% have purchased a product featured in the podcast. And among the group identified as power subscribers by NCS, 68% have done so. […]

https://www.mediapost.com/publications/article/366948/study-podcast-advertising-drives-sales.html