IAB Tech Lab has released the Podcast Measurement Technical Guidelines 2.1 for public comment for a 30-day period which begins today and lasts until December 31, 2020. Podcast Measurement Technical Guidelines are standard metrics for both podcast content and podcast ads to provide marketplace clarity through a common language for measurement. […]
https://iabtechlab.com/press-releases/tech-lab-releases-podcast-measurement-technical-guidelines-2-1-for-public-comment/