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Repost: IAB Tech Lab Releases Podcast Measurement Technical Guidelines 2.1 for Public Comment

December 14, 2020 by Stephen Tauber

IAB Tech Lab has released the Podcast Measurement Technical Guidelines 2.1 for public comment for a 30-day period which begins today and lasts until December 31, 2020. Podcast Measurement Technical Guidelines are standard metrics for both podcast content and podcast ads to provide marketplace clarity through a common language for measurement. […]

https://iabtechlab.com/press-releases/tech-lab-releases-podcast-measurement-technical-guidelines-2-1-for-public-comment/