Skip to content

Repost: Study suggests contextual ads are more cost-efficient than behavioral advertising

September 10, 2020 by Stephen Tauber

Ad tech company GumGum sought to answer a question about as old as digital advertising itself: Is behavioral targeting more efficient than contextual targeting? […]

https://adage.com/article/digital/study-suggests-contextual-ads-are-more-cost-efficient-behavioral-advertising/2278266