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Repost: The new contextual ad targeting works, study says

March 27, 2020 by Stephen Tauber

What’s old is new again. Contextual advertising has come back on marketers’ radar as data privacy regulations (GDPR and CCPA) and browser crackdowns on cookies greatly limit how data and tracking can be used for targeting digital advertising. […]

https://searchengineland.com/the-new-contextual-ad-targeting-works-study-says-331574