After Google announced this month it will phase out the use of third-party cookies in Chrome, many focused first on the impact this would have on ad targeting. But the third-party cookie has long been a workhorse in digital media, used for a host of ho-hum yet critical functions, including user profiling and audience analytics. […]
https://digiday.com/media/cookie-collateral-damage/
Repost: Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions
Repost: Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions
January 30, 2020